Intentsify Ups the Game on Intent Signals
Intentsify sharpens its intent signal with a unique use of natural language processing (NLP) on a customer’s marketing assets and messaging. It’s the right direction, but it’s still not contact-level intent, where the industry must head.
Learn more on the Outsell Leadership Community Platform: Intentsify Ups the Game on Intent Signals
Author: Randy Giusto
Date: March 13, 2023
Casetext’s New Generative AI Product Signals “Code Red” for Competitors
Casetext’s new AI legal assistant CoCounsel, customized for legal practice using OpenAI’s latest language model, represents a game-changer for legal research.
Learn more on the Outsell Leadership Community Platform: Casetext’s New Generative AI Product Signals “Code Red” for Competitors
Author: Hugh Logue
Date: March 9, 2023
Inclusive and Equitable Access Business Models: Driving Growth in US Higher Education
Three key business models emerge as higher ed providers look to expand institutional sales.
Learn more on the Outsell Leadership Community Platform: Inclusive and Equitable Access Business Models: Driving Growth in US Higher Education
Author: Kate Worlock
Date: March 8, 2023
Four Lessons Learned for Cross-Sell/Upsell When Pivoting from Media to Information Services
Moving to a blended business model of media, events, research, marketing services, data, and information requires rethinking cross-selling and upselling activities. This third piece in our series on sales transformation explores how to reinvent the activity.
Learn more on the Outsell Leadership Community Platform: Four Lessons Learned for Cross-Sell/Upsell When Pivoting from Media to Information Services
Author: Randy Giusto
Date: March 7, 2023
Generative AI in Research: Could Bans Do More Harm than Good?
The early response to generative AI (artificial intelligence) use in scholarly communications has been largely negative. This analysis explores why banning these new tools outright lacks foresight and limits providers’ ability to innovate and adapt.
Learn more on the Outsell Leadership Community Platform: Generative AI in Research: Could Bans Do More Harm than Good?
Author: Lettie Y. Conrad, PhD
Date: March 6, 2023
MIT Press Shifts Open Access into Overdrive with shift+OPEN
MIT Press continues its leadership role in university press open access by offering a plan to help publishers transition to diamond open access with initial funding and system support.
Learn more on the Outsell Leadership Community Platform: MIT Press Shifts Open Access into Overdrive with shift+OPEN
Author: Reynold Guida
Date: March 2, 2023
Learning Technologies Group: Hitting 56% Year-on-Year Growth Over a Decade
Corporate training and e-learning markets have long been characterised by high levels of fragmentation. Learning Technologies Group (LTG) seized this opportunity, demonstrating how a sizeable player can emerge and deliver at scale with a broad, compelling portfolio.
Learn more on the Outsell Leadership Community Platform: Learning Technologies Group: Hitting 56% Year-on-Year Growth Over a Decade
Author: Kate Worlock
Date: March 1, 2023
Four Lessons Learned for Support Teams When Pivoting from Media to Information Services
Moving to a blended business model of media, events, research, marketing services, data, and software requires rethinking the company’s sales support approaches, not just the core sales team. This analysis explores how to think about support teams and roles when evolving in this direction.
Learn more on the Outsell Leadership Community Platform: Four Lessons Learned for Support Teams When Pivoting from Media to Information Services
Author: Randy Giusto
Date: February 28, 2023
AI to Drive Personal Tax Filing
With so much buzz around ChatGPT, Intuit has deployed AI on its Virtual Expert Platform to provide online filers personal tax advice. Given that Intuit is the world’s largest personal tax software provider, the move is destined to accelerate trust and adoption of AI in personal finance.
Learn more on the Outsell Leadership Community Platform: AI to Drive Personal Tax Filing
Author: Will Jan
Date: February 27, 2023
LexisNexis Continues to Bolster Its IP Solutions with Cipher Acquisition
As the demand for patent information and analytics continues to surge, LexisNexis is upping its game by acquiring a strategic patent intelligence provider as generative AI is set to transform how information is consumed by professionals.
Learn more on the Outsell Leadership Community Platform: LexisNexis Continues to Bolster Its IP Solutions with Cipher Acquisition
Author: Hugh Logue
Date: February 23, 2023
AI Use Cases Abound in Science and Healthcare Information
With all the recent hype around ChatGPT, one might miss how prevalent and important AI’s use already is for many science and healthcare information providers. This past year, the industry invested heavily in AI to address customer needs.
Learn more on the Outsell Leadership Community Platform: AI Use Cases Abound in Science and Healthcare Information
Author: Reynold Guida
Date: February 22, 2023
SPECIAL EDITION | Generative AI: Six Critical Implications for CEOs of Information, Data, and Analytics Providers
As Outsell continues its coverage of generative AI, we explain the critical steps CEOs must take to protect their businesses and end-users while making the most of these emerging technologies’ offerings.
Learn more on the Outsell Leadership Community Platform: SPECIAL EDITION | Generative AI: Six Critical Implications for CEOs of Information, Data, and Analytics Providers
Authors: Kate Worlock, Randy Giusto, Hugh Logue, Will Jan, and Tatiana Khayrullina
Date: February 21, 2023
TikTok in Education: Meeting Students Where They Are
Given evidence of student usage of social media for learning purposes, platforms like TikTok provide an increasingly valuable way of reaching this audience. However, very few examples of best practice are yet available.
Learn more on the Outsell Leadership Community Platform: TikTok in Education: Meeting Students Where They Are
Author: Kate Worlock
Date: February 20, 2023
Information Management Benchmark – 2022/2023
This analysis provides Outsell’s annual profile of the information management function, looking at budgets, staffing, organization, service offerings, and the key trends impacting the sector.
Learn more on the Outsell Leadership Community Platform: Information Management Benchmark – 2022/2023
Author: Kate Worlock
Date: February 16, 2023
Q&A with Mathias “Tesi” Baur – Rethinking Trade Exhibitions in Our Post-COVID World
When the global pandemic turned life on its ear, an exhibition “think tank” gathered to determine the best ways to bring like-minded professionals together and keep information flowing. How did they succeed and what’s next for trade exhibitions? Mathias “Tesi” Baur shares his insights.
Learn more on the Outsell Leadership Community Platform: Q&A with Mathias “Tesi” Baur – Rethinking Trade Exhibitions in Our Post-COVID World
Author: David Worlock
Date: February 15, 2023
Higher Ed Students Look to Social Media for Learning Content
In an age where social media is king, how much influence does it have on higher ed learning content? Our student survey yielded surprising results.
Read more on the Outsell Leadership Community Platform: Higher Ed Students Look to Social Media for Learning Content
Author: Kate Worlock
Date: February 14, 2023
TransUnion Seizes an Opportunity in Supporting Financial Inclusion
TransUnion invests in Bud Financial to enhance income verification and drive financial inclusion. Information providers are realizing new opportunities in providing underbanked communities access to modern banking experiences while ensuring data accuracy.
Read more on the Outsell Leadership Community Platform: TransUnion Seizes an Opportunity in Supporting Financial Inclusion
Author: Will Jan
Date: February 13, 2023
S&P Engineering Solutions Gets Ready to Grow and Diversify
The largest standards aggregator focuses on technology and non-standards content to grow and improve its margins.
Read more on the Outsell Leadership Community Platform: S&P Engineering Solutions Gets Ready to Grow and Diversify
Author: Tatiana Khayrullina
Date: February 9, 2023
Lavender’s AI Approach to Sales Email Delivers a Wake-Up Call to Platforms
Lavender’s new investment helps it build out a generative AI solution at the intersection of email marketing, sales enablement, and news and information. It shows where sales and marketing intelligence vendors must head next.
Read more on the Outsell Leadership Community Platform: Lavender’s AI Approach to Sales Email Delivers a Wake-Up Call to Platforms
Author: Randy Giusto
Date: February 8, 2023
Outsell’s Emerging 50 of 2023
Outsell’s annual list of the 50 emerging companies you need to know.
Read more on the Outsell Leadership Community Platform: Outsell’s Emerging 50 of 2023
Author: Outsell Chief Editor
Date: February 7, 2023
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