Marketing and Sales Information Best Practices: Lessons from Healthcare Marketers
Identifying how healthcare marketers use both vendors and media providers, and how they consume their information and services to access important audiences, shows the interplay of these two provider categories both now and in the future. Intent data is taking a backseat so far.
Read more on the Outsell Leadership Community Platform: Marketing and Sales Information Best Practices: Lessons from Healthcare Marketers
Author: Randy Giusto
Date: May 4, 2022
Legal Research Solutions Survey 2022: Customer Perceptions and Market Dominance
Recent big investments in the transformation of legal research platforms appear to be paying off: satisfaction among legal research customers is high. However, those looking to displace the dominance of LexisNexis and Thomson Reuters need fresh strategies.
Read more on the Outsell Leadership Community Platform: Legal Research Solutions Survey 2022: Customer Perceptions and Market Dominance
Author: Hugh Logue
Date: May 3, 2022
OpenStax Celebrates 10 Years, but OER Take-Up Remains Marginal
Open educational resources (OERs) are well-established and deliver benefits to end-users, yet adoption remains marginal in both K-12 and higher education. Amid ongoing cost concerns and the growth of alternative credentials, this analysis explores what the future looks like for OERs.
Read more on the Outsell Leadership Community Platform: OpenStax Celebrates 10 Years, but OER Take-Up Remains Marginal
Author: Kate Worlock
Date: May 2, 2022
Outsell FutureScapes – The Future of the Web World
The web is a key informational resource in all of our lives. Where is it heading? In this edition of Outsell FutureScapes, Chief Research Fellow David Worlock discusses the future of the web with Dave Kellogg, Principal at Dave Kellogg Consulting and Executive in Residence at Balderton Capital.
Read more on the Outsell Leadership Community Platform: Market View: Outsell FutureScapes – The Future of the Web World
Author: David Worlock
Date: April 28, 2022
Legal Research Solutions Survey 2022: Customer Profile and Budgets
Outsell’s survey of legal professionals shows that law firms and in-house legal departments are ready to increase spending, but the complementary legal research market is where the real opportunities are. This first analysis in a four-part series profiles customers in the legal research market.
Read more on the Outsell Leadership Community Platform: Legal Research Solutions Survey 2022: Customer Profile and Budgets
Author: Hugh Logue
Date: April 27, 2022
Proprep’s New Boost for Educators
Proprep’s new B2B offering lets higher education faculty access and adapt high-quality, university-level, curated STEM content to create their own courses or class resources. Providers in this market are increasingly using multiple business models to sell into different stakeholder groups.
Read more on the Outsell Leadership Community Platform: Proprep’s New Boost for Educators
Author: Kate Worlock
Date: April 26, 2022
Online Tutoring Takes up the Challenge of K-12 Learning Loss
Pandemic-related learning losses, combined with government funding and improved technology infrastructures, have stimulated the market for online tutoring, opening up new market opportunities and further complicating the competitive landscape.
Read more on the Outsell Leadership Community Platform: Online Tutoring Takes up the Challenge of K-12 Learning Loss
Author: Kate Worlock
Date: April 25, 2022
Wolters Kluwer to Roll ESG Considerations into Financial Reporting
Wolters Kluwer launches CCH Tagetik ESG & Sustainability Performance Management to converge financial reporting with ESG reporting. The combined reporting improves compliance visibility for regulators and strategic planning for companies.
Read more on the Outsell Leadership Community Platform: Wolters Kluwer to Roll ESG Considerations into Financial Reporting
Author: Will Jan
Date: April 21, 2022
BlueOcean’s Series B Round Sets It up to Fish in Deeper Waters
Its new funding, unique brand-strategy-as-a-service approach, and data engine will put more pressure on agencies, research providers, and information companies that serve large brands with their own intelligence offerings.
Read more on the Outsell Leadership Community Platform: BlueOcean’s Series B Round Sets It up to Fish in Deeper Waters
Author: Randy Giusto
Date: April 20, 2022
Customer Success: Monitor and Correct
A comprehensive onboarding process is critical for the success of a subscription relationship and client renewal. However, the next phase is important, too, requiring constant monitoring and course correction to ensure that the relationship doesn’t go sour once the initial enthusiasm has cooled.
Read more on the Outsell Leadership Community Platform: Market View: Customer Success: Monitor and Correct
Author: Simon Alterman
Date: April 19, 2022
Merger of IRI and NPD Creates Research and Business Model Synergy
The merger of the companies works because of how they complement each other rather than compete head-to-head. Information providers looking for similar opportunities need to focus less on the many smaller-company sell sheets that bombard their desks weekly and more on the few key opportunities.
Read more on the Outsell Leadership Community Platform: Merger of IRI and NPD Creates Research and Business Model Synergy
Author: Randy Giusto
Date: April 18, 2022
Credit Rating Giant Moody’s Steps into the ESG Arena
Moody’s is evolving its credit impact score to account for ESG factors, signaling a new era in credit rating by offering new means of assessing corporate financial risk. Regulators and credit rating agencies are making sure that ESG risk evaluations become standard in the financial system.
Read more on the Outsell Leadership Community Platform: Credit Rating Giant Moody’s Steps into the ESG Arena
Author: Will Jan
Date: April 14, 2022
FreightWaves Company Spotlight
Born a data company, FreightWaves is adding content assets to deliver a supply-chain data, intelligence, and media solution. Now, as much of the global supply chain is upended, FreightWaves can tell companies what is happening, where, and why. Its reverse pivot into media provides lessons for all.
Read more on the Outsell Leadership Community Platform: FreightWaves Company Spotlight
Author: Randy Giusto
Date: April 13, 2022
OpenAlex Raises the Table Stakes for Scholarly Communications
Metadata is the connective tissue in the scholarly communications ecosystem. OpenAlex provides an enhanced way to link multiple data tributaries and feed a multitude of research projects, scholarly tools, and bibliographic studies, with no credit or attribution required.
Read more on the Outsell Leadership Community Platform: OpenAlex Raises the Table Stakes for Scholarly Communications
Author: Tatiana Khayrullina
Date: April 12, 2022
K-12 Learning Resources – Segment View 2022
The pandemic-driven move to remote learning has transformed the K-12 learning resources landscape, rapidly accelerating the take-up of digital and blended solutions. This report looks at how the market has changed over the past two years and forecasts anticipated change over the coming five years.
Read more on the Outsell Leadership Community Platform: K-12 Learning Resources – Segment View 2022
Author: Kate Worlock
Date: April 11, 2022
Bett 2022: Back with a Bang
After a two-year, pandemic-driven absence, the Bett exhibition returned to London to show off the tools and approaches that emerged as a result of COVID-19.
Read more on the Outsell Leadership Community Platform: Bett 2022: Back with a Bang
Author: Kate Worlock
Date: April 7, 2022
Benchmarking Product Management – The Function Is Maturing, But It’s Not Quite There
As the pandemic’s daily impact slowly fades, companies are realizing that their markets are forever changed, making product management critically important. This analysis explores the state of this function across our industry and provides a critical benchmark for organizations to assess themselves.
Read more on the Outsell Leadership Community Platform: Market View: Benchmarking Product Management – The Function Is Maturing, But It’s Not Quite There
Author: Ned May
Date: April 6, 2022
EU Curbs Big Tech Dominance
The EU agrees on a new law that gives it unprecedented authority to regulate Big Tech companies and may help level the playing field for the rest of our industry.
Read more on the Outsell Leadership Community Platform: Market View: EU Curbs Big Tech Dominance
Author: Hugh Logue
Date: April 5, 2022
RELX, Thomson Reuters, and Wolters Kluwer Post Full-Year Results
The full-year 2021 results from these three large firms show that the information industry has largely bounced back. However, starting the year coming from a lower base after the pandemic may make this a one-off.
Read more on the Outsell Leadership Community Platform: RELX, Thomson Reuters, and Wolters Kluwer Post Full-Year Results
Author: Hugh Logue
Date: April 4, 2022
Metadata.io and the Need for Bidirectional Flywheels
Metadata.io’s new funding round provides it funds to take its operating system for B2B marketers to a broader market. However, marketer concerns linger around how their campaign data gets used to fuel others’ black boxes.
Read more on the Outsell Leadership Community Platform: Metadata.io and the Need for Bidirectional Flywheels
Author: Randy Giusto
Date: March 31, 2022
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