Automotive Value Chain – Collaborate or Be Left Standing Curbside
Collaboration and innovation across the automotive ecosystem are replacing closed vehicle systems and opening up IoT-based opportunities for data, information, and analytics providers.
Read more on the Outsell Leadership Community Platform: Automotive Value Chain – Collaborate or Be Left Standing Curbside
Author: Michael Dziekan
Date: March 29, 2021
Making Work Hybrid — And Making Hybrid Work
An Outsell CEO survey shows that while some employees will return to offices, more will work remotely for more of their time than they did pre-pandemic. The hybrid model for work will now be mainstream — the challenge is to make it work well.
Read more on the Outsell Leadership Community Platform: Making Work Hybrid — And Making Hybrid Work
Author: Simon Alterman
Date: March 25, 2021
Outsell Master Classes – Branding in a Reinvented World
What’s the best way to elevate your brand positioning during a time of constant flux? Outsell’s Andy Jacobson discusses branding in a reinvented world with Phil Battat, Partner at Brand Zoo Associates. (Originally aired during the Outsell Signature Event 2020.)
Read more on the Outsell Leadership Community Platform: Outsell Master Classes – Branding in a Reinvented World
Date: March 24, 2021
CFA Institute’s ESG Investment Certification Will Drive More ESG Adoption
CFA Institute, the world’s largest organization for certifying financial services professionals, will offer the first certification for ESG investing. The move will elevate the priority of ESG investment among firms and create greater demand for ESG data and products.
Read more on the Outsell Leadership Community Platform: CFA Institute’s ESG Investment Certification Will Drive More ESG Adoption
Author: Will Jan
Date: March 23, 2021
Virtual Event Best Practices – Event Management Platforms
Even as in-person events reemerge, companies must still use online event solutions they’ve already invested in. They must also fine-tune them or seek new ones as they move into hybrid events. We’ve seen interesting lessons so far among companies that have learned how to master these platforms.
Read more on the Outsell Leadership Community Platform: Virtual Event Best Practices – Event Management Platforms
Author: Randy Giusto
Date: March 22, 2021
Benchmarking Sales Performance for Q1 2021
This early look at Q1 2021 sales performance across the data, information, and analytics industry sheds light on the pace and depth of the recovery. Survey responses indicated growing optimism about sales for the rest of the year as the pandemic slowly fades and vaccinations start to take hold.
Read more on the Outsell Leadership Community Platform: Benchmarking Sales Performance for Q1 2021
Author: Ned May
Date: March 18, 2021
Outsell Master Classes – Using CX-UX Strategy to Reinvent the Customer Experience
How do you truly create user experiences that your customers love? Outsell’s Andy Jacobson discusses customer experience strategy with Debbie Levitt, Chief Experience Officer at Delta CX. (Originally aired during the Outsell Signature Event 2020.)
Read more on the Outsell Leadership Community Platform: Outsell Master Classes – Using CX-UX Strategy to Reinvent the Customer Experience
Date: March 17, 2021
The Post-Pandemic Path to Returning to Offices
With vaccination programs well underway, businesses are considering how to manage a return to offices and, in many cases, whether and why employees need to be there at all. An Outsell CEO survey finds that few are planning a complete return to the way things were pre-pandemic.
Read more on the Outsell Leadership Community Platform: The Post-Pandemic Path to Returning to Offices
Author: Simon Alterman
Date: March 16, 2021
Verisk Demonstrates How a Platform Play Can Rewrite the Rules
Verisk Analytics has launched its own payment platform to streamline customer workflow. The move lets it capture transactional data that will allow it to leapfrog its peers in corporate financial health assessment.
Read more on the Outsell Leadership Community Platform: Verisk Demonstrates How a Platform Play Can Rewrite the Rules
Author: Will Jan
Date: March 15, 2021
Cloud Data Processors Become the Latest Threat to Information Providers
Businesses struggle to address the age-old problem of too much data yet not enough information. Making data ready and available for analytics is not easy. Recent valuations of cloud-based enterprise information processing firms Databricks and Snowflake show the market appetite for modern solutions.
Read more on the Outsell Leadership Community Platform: Cloud Data Processors Become the Latest Threat to Information Providers
Author: Michael Dziekan
Date: March 11, 2021
Shortcuts to Researcher-Centric Strategies for STM Publishers
The challenge of meeting user expectations is multi-faceted and can trigger a cascade of decisions for publishers, depending on discipline and business size. Understanding the available options will help publishers determine the most impactful path to making the researcher a stakeholder.
Read more on the Outsell Leadership Community Platform: Shortcuts to Researcher-Centric Strategies for STM Publishers
Author: Tatiana Khayrullina
Date: March 10, 2021
M&A Heats Up Among Credit Information Providers
Fitch Group recently bought CreditSights, and Moody’s has now scooped up Cortera. Financial information giants continue to invest in trade credit data to enhance visibility into business health.
Read more on the Outsell Leadership Community Platform: M&A Heats Up Among Credit Information Providers
Author: Will Jan
Date: March 8, 2021
Outsell Futurescapes – The Future of Search
The ability to search accurately and comprehensively has become an essential enabler of our information society. As we fully embrace the promise of AI, what comes next? Outsell’s David Worlock discusses the future of search with guest Philip Ditchfield, Director Sales and Marketing at Deep SEARCH 9.
Read more on the Outsell Leadership Community Platform: Outsell Futurescapes – The Future of Search
Author: David Worlock
Date: March 4, 2021
Australia Takes the Lead in Forcing Google and Facebook to Pay for News Content
In a move that represents a test for other governments, Australia is the first country to introduce legislation forcing large search and social platforms to pay publishers for news content on their platforms. It’s a major step but not a magic bullet that will solve all publishers’ revenue problems.
Read more on the Outsell Leadership Community Platform: Australia Takes the Lead in Forcing Google and Facebook to Pay for News Content
Author: Hugh Logue
Date: March 3, 2021
Third-Party and Transactional Screening Are Merging
RELX Group is merging its two third-party screening businesses, Accuity and LexisNexis Risk Solutions. The resulting entity sets a new standard for screening providers — it’s no longer just about database matching but also transaction monitoring.
Read more on the Outsell Leadership Community Platform: Third-Party and Transactional Screening Are Merging
Author: Will Jan
Date: March 2, 2021
Data Transfer Block Averted as EU Approves UK Privacy Rules
The European Commission has determined that UK data-sharing rules provide adequate privacy protection, enabling businesses to continue the transfer of personal data between the UK and the EU and EEA. However, long-term uncertainty remains because the data flow tap can be turned off in an instant.
Read more on the Outsell Leadership Community Platform: Data Transfer Block Averted as EU Approves UK Privacy Rules
Author: Hugh Logue
Date: March 1, 2021
Rethink Event Marketing in 2021 Based on New Concerns and Needs
The pandemic completely disrupted in-person events as marketers froze their spending. This analysis explores where event dollars shifted to in more detail, marketer perceptions around when in-person events will return, and what virtual events must do well in the meantime.
Read more on the Outsell Leadership Community Platform: Rethink Event Marketing in 2021 Based on New Concerns and Needs
Author: Randy Giusto
Date: February 25, 2021
SAE International Launches a Way to Mine Standards for Core Insights
OnQue by SAE International does not deliver standards. It provides answers through large-scale data mining, a critical capability that will have implications beyond the standards publishing industry.
Read more on the Outsell Leadership Community Platform: SAE International Launches a Way to Mine Standards for Core Insights
Author: Tatiana Khayrullina
Date: February 24, 2021
Diversity and Inclusion – Tactical Similarities Among Major Information Providers
This is the second in a series of analyses examining how data, information, and analytics providers embrace Diversity and Inclusion. This piece looks at the tactical approaches taken by some of the market’s largest players and follows one focus on the strategic importance of D&I.
Read more on the Outsell Leadership Community Platform: Diversity and Inclusion – Tactical Similarities Among Major Information Providers
Author: Kate Worlock
Date: February 23, 2021
B2B Marketing Budgets: The Return to Normal Looks Choppy
When the pandemic hit, companies froze, diverted, or eliminated marketing funds slated for in-person events while other marketing activities either paused or went forward. This analysis explores where these event dollars will go in 2021, and to which marketing activities B2B will allocate budget.
Read more on the Outsell Leadership Community Platform: B2B Marketing Budgets: The Return to Normal Looks Choppy
Author: Randy Giusto
Date: February 22, 2021
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