Special Series on Generative AI: Market and Marketing Research
Generative AI use cases for research are just emerging, with research technology (ResTech) and full-service research providers now building functionality into their offerings. This analysis examines emerging use cases, how vendors are responding, and implications for buyers and vendors alike.
Read more on the Outsell Leadership Community Platform: Special Series on Generative AI: Market and Marketing Research
Author: Randy Giusto
Date: September 06, 2023
IBM’s Weather Company Blunder
IBM likely lost significant value with its Weather Company deal. There are many lessons here on how synergistic revenue opportunity expectations can fall short when the focus and execution parts of the puzzle fail.
Read more on the Outsell Leadership Community Platform: IBM’s Weather Company Blunder
Author: Randy Giusto
Date: September 04, 2023
Special Series on Generative AI: Legal & Regulatory
Generative AI is reshaping the legal landscape by advancing research accuracy, document drafting, document analysis, eDiscovery, and real-time content curation. This analysis examines emerging use cases, how vendors are responding, and implications for buyers and vendors alike.
Read more on the Outsell Leadership Community Platform: Special Series on Generative AI: Legal & Regulatory
Author: Hugh Logue
Date: August 30, 2023
HR and L&D Survey 2023: Part One – Budgets and Purchasing Behaviour
Outsell asked HR and L&D professionals about their future spending plans and use of digital technologies to help identify potential opportunities for product development and revenue growth in this important market.
Read more on the Outsell Leadership Community Platform: HR and L&D Survey 2023: Part One – Budgets and Purchasing Behaviour
Author: Kate Worlock
Date: August 28, 2023
Special Series on Generative AI: K-12 and Higher Education
Providers serving K-12 and higher education are upgrading their offerings using generative AI while carefully avoiding hallucinations and other potential pitfalls. This analysis examines emerging use cases, how vendors are responding, and implications for buyers and vendors alike.
Read more on the Outsell Leadership Community Platform: Special Series on Generative AI: K-12 and Higher Education
Author: Kate Worlock
Date: August 23, 2023
Special Series on Generative AI: Marketing
Generative AI use cases for marketing are everywhere, with Sales & Marketing technology vendors now building functionality into their products at breakneck speed. This analysis examines emerging use cases, how vendors are responding, and implications for buyers and vendors alike.
Read more on the Outsell Leadership Community Platform: Special Series on Generative AI: Marketing
Author: Randy Giusto
Date: August 21, 2023
