The Outsell Information Industry Outlook 2020

Outsell Inc. The Outsell Information Industry Outlook 2020
Outsell Inc. The Outsell Information Industry Outlook 2020
This is the 22nd year that we’ve prepared our annual Outlook on trends and predictions that will shape the year ahead, providing guidance and essential actions for CEOs, their teams, and investors operating in the data, information, and analytics economy. All are zeroing in on their business plans for the coming year.

In this report, we cover key themes and predictions of what’s ahead, name our annual 50 Companies to Watch, and provide essential actions to take in the coming year.

Our 2019 theme was Trust Is the New Algorithm. By nearly all accounts, it resonated loudly with our clients and prospects given the struggles they face today as players, new and old, continue to transform and build new methods of creating content and analysis — not all of them well-intentioned. As a new decade approaches, we see trust being as important and necessary as ever.

This year, our meta-theme is 20/20 in 2020. Hindsight is 20/20, and foresight focuses on 20/20 vision — clarity — for the year and decade ahead. Use this as a backdrop to assess 2020 plans, make informed decisions, and seize opportunities.

In this report, we provide essential industry statistics, focus on key trends in motion and, most importantly, identify best practices for optimal performance. Read on to make plans for the coming year.