Randy Giusto's picture
Home Address: 840 Glasgow Circle, Danville, CA, 94526, United States
VP & Lead Analyst
As VP & Lead Analyst, Randy Giusto focuses on media, advertising, and marketing and the evolving worlds of adtech and martech. Core topics include omnichannel marketing and advertising across digital, mobile, and social channels; marketing automation and marketing services tools; retail analytics and beacon technology; and media platforms from print to broadcast and from digital to mobile that address the needs of today’s brand marketers. Randy provides guidance to C-suite executives and their teams by identifying media and advertising trends, disruptive technologies and business models, and emerging tools. He assists clients in their strategic efforts to show how advances in media, advertising, and omnichannel marketing along with the digitization and mobilization of content are leading to broader audience reach and targeting while also tracking viewership, attribution, purchase and loyalty much more closely.

Expertise

  • Marketing needs and strategies
  • Digital, mobile, and social technologies and platforms
  • Adtech and martech
  • Customer path to purchase
  • Content, video, and app usage
  • Retail analytics and beacons
  • Innovation, ideation, concept testing, and optimization
  • Product launch and development

Experience

  • Nielsen
  • Ipsos
  • IDC
  • Compaq

Education

Randy received his Bachelor’s Degree in Business Administration from Cleveland State University, with a major in marketing and a minor in advertising.

More about Randy

Favorite Authors:

Harlan Ellison, Sebastian Junger, H.P. Lovecraft, Jon Krakauer, and David McCulloch

First Job:

Selling peanuts in the stands at the circus that visited my high school

Power Meal:

Q! Texas style, and real chili with no beans

First Car:

My dad’s 1972 Oldsmobile Cutlass S Coupe, which I totaled.

Activities Outside of Work:

Cycling, hiking, and kayaking

Favorite Cities:

Hong Kong, Geneva, Barcelona, San Francisco, and Boston