lgarnett@outsellinc.com's picture
VP & Lead Analyst, Market Intelligence Service Manager
As VP & Sr. Consultant in Outsell's global Custom Research and Consulting team, Louise helps clients succeed in growing revenue and delivering superior solutions by gaining deeper insights into their markets, competitors, buyers, opportunities, and strategic options. She leads, directs, and executes all aspects of custom projects, managing distributed project teams for successful project delivery. Louise brings a wealth of experience both in the US and internationally in the B2B paid content industry, marketing, and technology.

Expertise

  • Marketing, both traditional and digital
  • Market and IT research markets
  • Paid content pricing and packaging
  • Subscription analytics
  • Renewal and unlicensed use best practices
  • Market analysis: Industry, competitive, and customer landscapes
  • Market segmentation and targeting
  • Marketing programs development and measurement
  • Go-to-market strategy and tactical plans
  • Social media
  • Online selling including SEO practices
  • Market size and share
  • Competitive intelligence
  • User needs assessments
  • Strategic planning

Experience

  • Memorex
  • Dataquest / Gartner
  • GE Capital
  • Regis McKenna
  • IDC

Education

Louise received her M.B.A. in Marketing and Finance from Golden Gate University in San Francisco, and her B.A. in Psychology and Marketing from San Jose State University.

More about Louise

Favorite Books:

Power vs. Force, From Light to Sound, Outliers

Movies I Like:

Amelie, Out of Africa, August Rush

Music I Listen To:

New Age, Classical

Power Meal:

Lots of greens to maintain healthy PH

First Car:

Red Toyota Corolla

Activities Outside of Work:

Strong interest in spiritual pursuits, studying and attending satsangs with an American guru. Enjoying hikes in the Rockies, kayaking, and visiting hot springs