kworlock@outsellinc.com's picture
VP & Lead Analyst
As VP & Lead Analyst, Kate leads Outsell's coverage and research of education information solutions in all areas of the education marketplace, including K-12, higher education, professional training, and human capital management. Kate’s reports have delivered market sizing data on a range of sub-segment topics, such as digital textbooks, English Language Teaching (ELT) resources, and big data solutions in education. She has investigated the value chain for the provision of information-related solutions into education markets and analysed the impact of phenomena such as Massively Open Online Courses (MOOCs), gamification, and open educational resources (OERs). Kate serves as an executive-level advisor and consultant to Outsell's education-focused clients on issues such as new market entry, product development, and digital growth strategies. In addition, she covers the education and training information segment's financial performance and benchmarks. Kate has served on the Content Division Board of the Software & Information Industry Association (SIIA) and on the board of the Data Committee of the PPA's Business Media Group (formerly the UK Data Publishers Association, or DPA).

Expertise

  • Education markets
  • Information industry trends and strategies
  • Credit and financial information markets
  • Scientific, technical and medical information markets

Experience

  • EPS (Electronic Publishing Service)

Education

Kate received her BSc joint honours degree in History and Physics from Keele University.

More about Kate

Favorite Authors:

Stephen King, John Irving, Bill Bryson, Stieg Larsson, and Henning Mankell

Movies I Like:

Broadcast News, Stand By Me

Music I Listen To:

Johnny Cash, Lily Allen, The Noisettes, The Beach Boys, the Monkees

Power Breakfast:

Cereal and fruit ... or blueberry pancakes if someone else wants to make them for me!

First Job:

Administering car parks on behalf of the City of Westminster council

First Car:

Ford Fiesta