bparr@outsellinc.com's picture
Director & Lead Analyst
As Director & Lead Analyst at Outsell, Barry Parr covers media and marketing, with a focus on business-to-business and news media. Barry provides guidance to C-suite executives and their teams by identifying media trends, revenue opportunities, and disruptive innovations. He assists Outsell clients in their strategic efforts to show how advances in media, advertising, and marketing – coupled with changes in distribution and platforms – are creating opportunities and threats for modern media.


  • B2B media
  • B2B marketing and lead generation
  • Online news
  • Hyperlocal journalism and advertising
  • Digital advertising
  • Subscription economics
  • Content marketing
  • Distribution and syndication
  • Online video


  • Chartio
  • Dow Jones
  • Forrester Research
  • IDC Research
  • CNET
  • San Jose Mercury News


Barry received his MBA from the Harvard Business School and a BA in Psychology from Stanford University.

More about Barry

Favorite Movies:

His Girl Friday, The Philadelphia Story, Melancholia

Favorite Authors:

James Ellroy, Christopher Alexander, Raymond Chandler, Robert Caro

Favorite Music:

Benny Goodman, Miles Davis, Wilco, They Might Be Giants

Favorite Cities:

San Francisco, Portland, Savannah, Charleston, Santa Fe

Where I Grew Up:
I was an Air Force brat with roots in Savannah, GA and East Hampton, NY.
Activities Outside of Work:
Hiking, biking, photography, community journalism, poker, single-malt Scotch
Best Vacation I've Taken:
Renting a beach house with the extended family in Tybee Island, GA
First Car:

1970 Roadrunner, 9 mpg!