astratigos@outsellinc.com's picture
Co-founder & CEO
Anthea C. Stratigos is Co-founder & CEO of Outsell, Inc., the leading research and advisory firm focused exclusively on media, information, and technology. As CEO, she draws upon her deep experience in research and analytics businesses to drive product development and branding for Outsell while overseeing the firm’s research agenda. Anthea is Outsell’s primary spokesperson, identifying, writing, and speaking extensively about key trends in the industry. She chairs Outsell’s Leadership Council, a member service for CEOs and senior executives in the industry, and is a trusted confidante and confidential advisor to hundreds of leaders across the industry. Anthea serves on the Board of Directors of Innodata, Inc. and is a former board member of American Business Media (ABM). She is a graduate of Stanford University and the Executive Program in Marketing at Harvard University.

Expertise

  • C-Level market, competitive, and technology issues and trends
  • User, audience, buyer, and advertiser market dynamics and behaviors
  • Information offering life cycle management
  • Creating and selling value-added content
  • Market analysis, segmentation, and needs assessment
  • Syndicated and primary market research operations
  • IT research industry
  • Corporate training industry

Experience

  • Teltech
  • American Management Association
  • Dataquest
  • IBM

Education

Anthea received her B.S. in Communication from Stanford University and graduated from the Executive Marketing Program at Harvard University.

More about this user

Movies I Like:

Classic '70s – Body Heat, The Big Chill, The Blues Brothers

Music I Listen To:

Anything playing in a spa

Power Breakfast:

Scrambled eggs and grits at Black-Eyed Susan's in Nantucket

Favorite Cities:

London, New York, San Francisco, and Boston

Best Vacation I've Taken:

Athens, Greece and touring the Greek isles in the Aegean Sea, Summer 2008

First Car:

’67 3-speed Mustang

Favorite Reads:
  • The Big Orange — because it’s about conformity vs. individuality
  • Atlas Shrugged — a classic about entitlement vs. earning
  • Execution — about getting the right things done
  • Marketing The Invisible — about relationships, service, and being client-centered
  • Conversations With God (the series) — about man’s relationship to man, earth, and the cosmos
  • Love, Medicine & Miracles — about holistic health and wellness
  • Anything by Deepak Chopra
  • Leaving Microsoft to Change the World — because it’s inspiring and reminds me of capitalism through contribution
  • Harriet the Spy — it’s just fun
  • Travel memoirs and fiction