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Sr. Market Analyst, Manager of Outsell’s IM Community
As Senior Market Analyst and Manager of Outsell’s Information Management Community, Amanda focuses on current issues critical to the IM role. This includes serving as a resource on topics such as best practices, emerging technologies, product reviews and comparisons, and industry trends--with the ultimate goal of supporting companies in making the right strategic decisions and growing revenue. She serves as analyst and consultant to the information managers in Outsell’s IM Community, facilitating peer-to-peer exchanges at IM Digital Council meetings and in online discussions. Amanda brings a wealth of experience in product content strategy, product development, business development, market intelligence, and content management.


  • Information management trends
  • Scholarly publishing
  • Trade and professional publishing
  • Political science, law, public policy, history, business, life science
  • Product development
  • User experience research and user-centered design
  • Market research
  • Competitive analysis
  • Content management and strategy
  • Editorial production
  • Digital marketing


  • Amanda Moran Content Management
  • Rare Genomics Institute
  • Pearson, Financial Times Press
  • Stanford University Press
  • Thomson Gale


Amanda holds a B.A. in English language and literature from Michigan State University and an M.A. in English language and literature from Wayne State University. She has completed various professional courses related to publishing, product development, and digital marketing.

More about this user

Favorite Movies:
  • 32 Short Films about Glenn Gould
  • Beasts of the Southern Wild
  • All the Jason Bourne movies
Favorite Books:
  • All the Light We Cannot See, Anthony Doerr
  • Cloud Atlas, David Mitchell
  • The Amazing Adventures of Kavalier and Clay, Michael Chabon
Music I Listen To:

Anything with a good melody. I’m currently really enjoying Lucius.

Rare Moments

I once went skydiving outside of Chicago and fell through clouds (which smell musty on the inside) and saw a rainbow from above (which made it look like a bulls-eye). 

Favorite Vacation:

Visiting the home my grandparents built in the 1950’s on Torch Lake in woodsy northern Michigan.