Published by Chuck Richard on January 30, 2014
THE CHALLENGE: Sales and marketing professionals rely on accurate, up-to-date, and easy-to-access information to do their jobs. To develop current and future strategies to better serve these roles, it's critical to understand this group's consumption patterns and how their habits have evolved.
HOW THIS REPORT CAN HELP: Company executives for prospecting information and information technology...
Published by Chuck Richard on January 30, 2014
THE CHALLENGE: Sales and marketing professionals rely on timely, accurate, and up-to-date information to do their jobs. Understanding this group's consumption patterns and how their habits have evolved can help information managers better serve end-users in these roles.
HOW THIS REPORT CAN HELP: Information managers and buyers will understand how sales and marketing professionals consume content...
Published by Kate Lewis on January 26, 2014
THE CHALLENGE: To operate effectively, leaders in today's fast-paced, converging world must understand how their business processes and performance benchmarks compare with industry norms.
HOW THIS REPORT CAN HELP: Executives and leaders across all sectors will gain valuable insight from this set of critical industry-specific metrics, founded on the most recent results of Outsell's Information...
Published by Simon Alterman on January 23, 2014
THE CHALLENGE: In 2013, Outsell expanded its coverage to include new sectors and players that are fueling growth as content, software, services, and platforms converge. Leaders operating in an industry that is more diverse than ever need to understand this broader view and the size, dynamics, and market shares for all of the segments.
HOW THIS REPORT CAN HELP: Executives and leaders in all...
Published by on January 20, 2014
THE CHALLENGE: The education technology market is booming, with investment in the last decade tripling in the US alone. All this growth and innovative technology has prompted some to caution that a bubble scenario may be emerging and companies may be becoming overvalued.
HOW THIS REPORT CAN HELP: Company executives, providers, and investors will understand investment patterns made over the last...
Published by Ken Doctor on January 09, 2014
THE CHALLENGE: News and magazine publishers are moving into the physical world as they go profoundly digital. Many are embracing events as a new growth business, sometimes aligned with advertising and sometimes as a standalone business. Best practices are forming quickly, both on the ad and consumer sides of the opportunity.
HOW THIS REPORT CAN HELP: Executives for news providers and publishers...
Published by James Erickson on January 08, 2014
THE CHALLENGE: Outsell's 2013 Information Management Trends and Benchmarks Survey reveals that budgets are growing again and the future in IM appears upbeat. But IM professionals also face rising content pricing, and finding ways to balance these costs with needed technology, staff development, and changes afoot in the industry will be key.
HOW THIS REPORT CAN HELP: Information managers can use...
Published by on December 19, 2013
It's our tradition to cap each year with our Information Industry Outlook, a reference guide with our predictions for what will shape the coming year and influence change in the $721 billion information industry.
As we head into 2014, we see information and technology converging, with devices, humans, value chains, content, and workflows blending to become one. It's a meta-theme we call "...
Published by Jim Hydock on December 17, 2013
THE CHALLENGE: Mega-lists of company names and contacts have taken a back seat in gathering of sales and marketing intelligence in favor of a more targeted approach. Selecting the best solution for the enterprise requires knowing the primary needs – whether for business and finding new customers, or for due diligence on data cleansing and other information management tasks. HOW THIS REPORT CAN...
Published by Rich Kreisman on December 11, 2013
THE CHALLENGE: Outsell estimates the global Scientific, Technical & Medical Information market was $31.4 billion in 2012 and will reach $33.0 billion in 2013. As the market grows and changes, it's critical that industry leaders understand what trends will create revenue opportunities, attract new buyers, and help them to gain competitive advantage.
HOW THIS REPORT CAN HELP: Company executives...
Published by on December 08, 2013
THE CHALLENGE: Television has avoided the disruption that hit the print, information, and music industries, bringing with it uncertainty and threats such as shifting audiences and changing revenue streams. But the television industry is about to change – and it's critical that leaders understand what lies ahead to adjust business strategies accordingly.
HOW THIS REPORT CAN HELP: Division heads...
Published by Todd Haiken on December 03, 2013
THE CHALLENGE: Technology is changing quickly, personal information is shared, collected, stored, and used in more ways than ever, and pressure is building globally for countries to better address consumer privacy. This drives opportunity and innovation for publishers, data, and information providers – while creating new risks and uncertainty. HOW THIS REPORT CAN HELP: General counsels, heads of...
Published by Ken Doctor on November 25, 2013
THE CHALLENGE: Consumers love getting news on their smartphones and tablets, and many don't mind paying for access. The market is nascent, though, so understanding readers' emerging preferences and patterns is critical for all publishers as they review and create their own pay strategies.
HOW THIS REPORT CAN HELP: Executives for news providers and publishers will better understand the...
Published by on November 17, 2013
THE CHALLENGE: The Education & Training space is evolving, and Outsell's definition of this market is changing along with it. This revised $107 billion market – which includes education content, edtech, and activities in HR and talent management – was one of the only information industry segments to see continuous growth during the economic downturn. To keep that momentum, it will be critical...
Published by on November 13, 2013
THE CHALLENGE: Enterprise risks are rising and new regulations to quash fraud and corruption have arrived on the scene, as the demand for qualified business partners, suppliers, customers, and employees continues to grow. Solutions providers across the third-party risk and compliance landscape must innovatively address customers' needs to reduce risks and unforeseen costs as businesses push to...
Published by Marianne D'Aquila on November 04, 2013
THE CHALLENGE: Executives at marketing solutions vendors, software and services firms, and research and information companies must understand the key dynamic forces driving the increasingly complex market for all things media – a market Outsell estimates at $306 billion.
HOW THIS REPORT CAN HELP: Company executives will understand the changing landscape across marketing, media, and analytics,...
Published by on October 31, 2013
THE CHALLENGE: Solutions providers in the areas of finance, legal, and government, risk and compliance (GRC) must understand the key dynamic forces at play in today's increasingly converging environment between regulations and the financial, legal, and corporate markets.
HOW THIS REPORT CAN HELP: Company executives across the financial, legal, and GRC space will understand the changing landscape...
Published by Kate Lewis on October 28, 2013
THE CHALLENGE: Leaders seeking to develop or improve their knowledge-sharing communities and professional networks want to understand how to best monetize and leverage their business models for successful ongoing collaboration, conversation, learning, and support of the broader organization's goals.
HOW THIS REPORT CAN HELP: Company executives across the information industry will understand the...
Published by on October 23, 2013
THE CHALLENGE: Standards providers are being called on to offer more flexibility in delivery and purchasing models, empowered by improved digital technology and a society growing more connected every day. But ramping up flexibility brings added pressures as business models shift and government bodies seek to make standards more accessible.
HOW THIS REPORT CAN HELP: Standards providers (SDOs, NSOs...
Published by Chuck Richard on October 21, 2013
THE CHALLENGE: Leaders in today's fast-paced business information, workflow, and marketing services firms must understand the key dynamic forces at play to successfully provide professionals with performance-enhancing content and solutions.
HOW THIS REPORT CAN HELP: Company executives across the B2B Trade Publishing & Company Information markets will understand the changing landscape in which...