Published by Kate Lewis on May 21, 2014
THE CHALLENGE: The digital age fuels incredible advances, and with it comes new ways to create, transform, and share information. Although new communication networks increase efficiency and ease of knowledge transfer, they also present opportunity for copyright infringement and challenges to protecting intellectual property. OUTSELL CAN HELP: This report discusses the ways and frequency with...
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Published by Marianne D'Aquila on May 20, 2014
THE CHALLENGE: B2C media executives operate in a multi-channel, multi-platform world. Now more than ever, CMOs ponder which marketing activities to spend on, where to implement them, and how to measure return on investment. OUTSELL CAN HELP: This report, part of a three-part series on advertising spend, takes a deep dive into the B2C segment of the $432 billion advertising and marketing industry...
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Published by Chuck Richard on May 14, 2014
THE CHALLENGE: B2B media executives operate in a multi-channel, multi-platform world. Now more than ever, CMOs ponder which marketing activities to spend on, where to implement them, and how to measure return on investment. OUTSELL CAN HELP: This report, part of a series on advertising spend, takes a deep dive into the B2B segment of the $432 billion advertising and marketing industry. Media...
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Published by on May 05, 2014
THE CHALLENGE: Legal professionals are expected to be skilled in more business activities than ever before as law firms and legal departments are managed more efficiently. Legal information and technology providers must optimize their practice management systems to support evolving needs to compete in this crowded market. OUTSELL CAN HELP: This report forecasts growth for legal practice...
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Published by Leonie Nicholas on April 28, 2014
THE CHALLENGE: Patent information systems are constantly evolving and the volume of available patent information continues to rise. Many organizations view intellectual property management as a strategic imperative, but it's increasingly difficult for enterprise buyers to separate one patent information service from another. OUTSELL CAN HELP: This independent analysis of five patent information...
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Published by Kate Lewis on April 24, 2014
THE CHALLENGE: Demand for integrated workflow solutions and mobile applications continues to rise, but not all vendors are able to deliver seamless experiences for end-users across devices. Information managers face a challenging task in procuring valuable content that can be integrated and consumed on multiple devices. OUTSELL CAN HELP: This report analyzes the types of information knowledge...
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Published by Kate Lewis on April 22, 2014
THE CHALLENGE: Integrated workflow solutions and mobile applications are in high demand but solutions providers are yet to meet changing end-user needs. As company executives and their teams purchase and analyze more data and content, it's critical that information providers, aggregators and solutions providers alleviate the difficulties professionals have in finding and accessing information...
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Published by Simon Alterman on April 16, 2014
THE CHALLENGE: Innovation has never been more in fashion or more urgent for information businesses. Although large investments in innovation labs and programs are the new norm, senior executives in major companies are adopting a variety of models and report difficulty in measuring their returns. OUTSELL CAN HELP: This report breaks down the key factors that help CEOs and senior executives plan,...
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Published by Harry Henry on April 14, 2014
THE CHALLENGE: CMOs are recalibrating the way they allocate marketing and advertising budgets. With the emergence of social advertising platforms and mobile marketing solutions, executives need to know where marketing spend is heading and how to meet advertisers' changing needs. OUTSELL CAN HELP: This report, part of a three-part series, paints a vivid picture of the $432 billion advertising and...
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Published by on April 10, 2014
THE CHALLENGE: The increasing importance of intellectual property to businesses and emerging economies is causing patent application rates to accelerate worldwide. Patent information providers need to provide innovative technology and expand into new business areas to capitalize on growing demand for patent information solutions. OUTSELL CAN HELP: This report estimates the patent information...
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Published by on March 20, 2014
THE CHALLENGE: As digital textbooks and full course solutions gain popularity, providers of traditional print textbooks must adapt. Textbook providers are losing revenue through printed text — students and teachers prefer more dynamic solutions, and models such as secondhand buying and textbook rental are growing quickly. Education solution providers need to provide unique learning experiences...
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Published by on February 24, 2014
THE CHALLENGE: Legal professionals report that time and budget constraints, user-friendliness, and lack of relevance are the largest impediments to information consumption. Legal information providers and solution designers must meet changing end-user preferences with improved technologies that demonstrate accuracy and tangible value. OUTSELL CAN HELP: Information publishers and providers will...
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Published by Lanell James on February 20, 2014
THE CHALLENGE: Healthcare professionals constantly seek new ways to provide quality care to their patients. As the healthcare landscape changes, publishers and content providers must understand what types of information these professionals require and how to differentiate service offerings based on content accuracy, accessibility, and quality. OUTSELL CAN HELP: This report segments healthcare...
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Published by on February 17, 2014
THE CHALLENGE: End-users of educational content want to spend less time and money looking for accurate, relevant information. To compete going forward as faculty and student preferences change, education content providers need to differentiate service offerings on price, accessibility, and user experience. OUTSELL CAN HELP: This report, an installment of our comprehensive series on shifting end-...
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Published by Marianne D'Aquila on February 12, 2014
THE CHALLENGE: When searching for information on emerging and quickly growing areas, executives, marketers, and researchers who buy and use information must be able to identify and access the most up-to-date, reliable solutions – areas we call business information hot spots. OUTSELL CAN HELP: This report helps executives in media, information services, and technology devise market strategies and...
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Published by on February 10, 2014
THE CHALLENGE: Risk and compliance professionals constantly look to improve their visibility and adherence to regulations, opening ample opportunity for solutions that uncover and mitigate risks. This group is becoming more innovative than ever in the use of social media and mobile devices to gather and analyze information, and providers must meet these users' growing demands with advanced...
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Published by Lanell James on February 05, 2014
THE CHALLENGE: Science and engineering professionals are looking to content suppliers to provide updated and easier, more comprehensive access to research data, from full text, graphics and images to complex metadata. To stay competitive as end-user attitudes toward publishing models change, publishers and providers must focus on value creation and better integration of this content into the...
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Published by Lanell James on February 05, 2014
THE CHALLENGE: Science and engineering professionals seek accessible, accurate, and relevant content as part of their regular workflow. To best serve users in these roles, information managers must understand this group's changing attitudes about research practices, emerging trends in end-user consumption, and ways to differentiate service value. HOW THIS REPORT CAN HELP: Information managers and...
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Published by James Erickson on February 03, 2014
THE CHALLENGE: Coming off years of cost cutting and flat budgets, information managers and content buyers will see a stronger forecast in 2014, as IM budgets are on the rise. But vendors are also boosting content prices, so it's imperative for managers of information to maximize the value of subscription investments and choose content packages that demonstrate tangible ROI. HOW THIS REPORT CAN...
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Published by James Erickson on February 03, 2014
THE CHALLENGE: For the past few years, publishers and information providers have charged artificially low prices to meet budget constraints of information managers enduring tough financial times. The forecast for 2014 is stronger than in previous years – IM budgets are expected to increase and content prices are rising. Although suppliers are optimistic, it is increasingly important to...
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