Published by Chuck Richard on May 06, 2015
For those entrenched in an acquisition process, the final price results from several factors, including financial models, organization styles, complex human interactions, and a range of other variables. The valuations generated from Outsell’s models deliver insights that CEOs can leverage to maximize enterprise value.
In this report, you’ll discover:
Major enhancements over our 2012 analysis...
Published by Jim Hydock on April 29, 2015
In a constantly shifting environment of budget pressures and information delivery methods, it’s imperative to examine how information managers are structuring or rethinking their business models, both from a funding and a service delivery perspective. With digital content becoming the new norm and the need for innovative ways to organize information delivery, the IM function must be agile in...
Published by Jim Hydock on April 19, 2015
E-books account for about 7% to 8% of academic and corporate spending, and that figure is rising. In a crowded space, choices abound for platforms, and choosing the best mix of services to suit different communities and budgets means knowing what end-users want and having good awareness of what vendors offer to match needs. In this report, we take an in-depth look at "publisher-direct" solutions...
Published by Deni Auclair on April 13, 2015
Once hotly debated, open access to scientific research is now an accepted part of the scholarly publishing landscape. Evidence of this lies in the exponential growth rates we’ve seen over the past few years. But publishers are still figuring out which business models work for themselves, authors, funders, and institutions, and after an initial growth spurt, new growth dynamics are emerging.
Published by Simon Alterman on April 07, 2015
The ability to outperform is often indicative of a company’s agility, efficiency, and future success. This annual report, based on the most recent results of Outsell’s Information Industry Benchmark Program, provides executives with a snapshot of industry performance metrics to measure against in key business areas, including:
Renewal rates and profitability;
Published by Michael Balsam on March 30, 2015
Results from Outsell’s Advertising and Marketing Study 2015 show that B2B advertising and marketing spending will reach $154 billion this year, led by growth in webinars and demand for sponsored content. B2B marketers, meanwhile, will spend $72.4 billion in Direct to Consumer (D2C) activity, driving vendors to focus on promoting the right mix of solutions. This report, the second in a series,...
Published by on March 25, 2015
Results from Outsell's latest annual study of marketers shows that advertising and marketing spending will reach $452 billion in 2015, with print stabilizing and digital sprinting thanks to an explosion in the use of ad tech and martech tools. The ability to reach new audiences has its challenges: CMOs today drown in data and struggle to apply analytics – a key issue for vendors to focus more on...
Published by Hugh Logue on March 24, 2015
The legal profession faces significant change, with reforms in continuing education coming to the UK and calls growing in the US for a new approach. Lawyers today have new needs for fulfilling professional education requirements and they’re finding cheaper, often free ways to get it. But providers aren’t keeping pace, and many still operate traditional business models even as the market crashes....
Published by Jim Hydock on March 17, 2015
Information management is at a tipping point: Budgets are flat, vendor prices are rising, and funding is constantly in flux. In a climate of fiscal caution, now more than ever IM managers must demonstrate value to the enterprise. Outsell’s annual benchmarking survey reveals how IM professionals view their own operations compared with industry trends and standards and provides guidance for vendors...
Published by on March 15, 2015
Automated financial disclosure management is nothing new – but to grow market share, solution providers must understand barriers to adoption. Inefficient tools, outdated guidance, and lack of training all affect financial consolidation, internal reporting, and external filing. With companies facing intense global regulations, it’s critical for providers to establish an effective compliance...
Published by Kate Worlock on March 10, 2015
Issues with curricula, geography, culture, and language can limit creators of content-based educational services and solutions who are looking to scale products and expand their footprint. But some companies are finding and reaping success, and rapidly, from the power of the network and the digital age, seizing opportunities and competing effectively in new markets. So how are they doing it, and...
Published by on March 08, 2015
A decade ago, smartphones, tablets, and social media as we know it didn’t exist, and market research didn’t include web analytics, communities, or netnography. Today, these things and more challenge marketing research and IT research and advisory firms as they compete to provide technology information, guidance, and decision support. So how well are these firms keeping up on the trends and...
Published by on March 01, 2015
Outsell’s research continues to show that today’s vendors loosely use the terms marketing automation, marketing services, and ad tech – causing confusion for the very marketers they want to reach. We cut through the noise to map out the digital marketing and media landscape, size its critical segments, and establish a clear set of definitions for digital marketing. In this report, you’ll discover...
Published by Hugh Logue on February 04, 2015
Growth in the online legal news and current awareness market leads to intensely competitive ways to stay ahead in delivering timely information to lawyers and end-users. Sophisticated solutions are in demand – fueling shifts in packaging from providers, and driving trends such as content marketing, specialist sites, and advanced analytics platforms. This report takes a look at this market’s new...
Published by on January 28, 2015
For those companies with attractive – and sharable – web propositions, social media is now the greatest source of free marketing and the secret sauce to engagement and growth. But where is the traffic coming from, and how do top media companies turn this endless viral road to gold – or, at least, into hard currency? In this report, we explore the "Social X Factor" to offer:
A comparison of 10...
Published by Chuck Richard on January 25, 2015
The new revenue mix for growth in media companies must include services blended with data-embedded workflow solutions, in-person and digital events, and e-commerce, all in addition to the sale of discrete media. But how do executives address the thorny issues of converting to a combination content and services company? Outsell can help clarify the path forward. In this report, you’ll discover:
Published by Kate Worlock on January 15, 2015
Growth rates in the Humanities and Social Sciences (HSS) market are low, demand is constantly fluctuating across disciplines, and vendors are asking, "How do I innovate in an area that’s historically been slow to change?" Outsell can help. In this report, you’ll discover:
Outsell's definition of the HSS market and analysis of buyer profiles.
Our ranking of the top 10 HSS providers by revenue...
Published by Simon Alterman on January 14, 2015
Companies in all sectors and of all sizes are looking beyond their home borders for new markets and faster growth. Digital delivery removes one expensive barrier to expansion, yet formidable obstacles remain as executives look to understand best practices and strategies for successful geographic growth. Outsell can help. In this report, you’ll discover:
Steps to assessing whether a foreign...
Published by Ken Doctor on January 11, 2015
The New York Times Co. stands out as a pioneer for innovation in newspaper transformation. Its strategy rocketed it to digital leader status – most notably in highly sought reader revenue. Has the path been easy? Not always. But the Times’ experience in integrating tech, embracing mobile, and experimenting with analytics, paywalls, and new markets offers lessons for all media companies. In this...
Published by Jo McShea on December 18, 2014
Outsell’s groundbreaking research on the standards market helps you to understand engineering end-users’ current and future needs for delivery formats, devices, and value-add services to drive product development investment priorities in standards-related information. In this report, you’ll discover:
How users define "quality" for this type of information.
What engineers value about standards...