Published by Randy Giusto on March 1, 2015
Outsell’s research continues to show that today’s vendors loosely use the terms marketing automation, marketing services, and ad tech – causing confusion for the very marketers they want to reach. We cut through the noise to map out the digital marketing and media landscape, size its critical segments, and establish a clear set of definitions for digital marketing. In this...
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Published by Hugh Logue on February 4, 2015
Growth in the online legal news and current awareness market leads to intensely competitive ways to stay ahead in delivering timely information to lawyers and end-users. Sophisticated solutions are in demand – fueling shifts in packaging from providers, and driving trends such as content marketing, specialist sites, and advanced analytics platforms. This report takes a look at this market...
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Published by Randy Giusto on January 28, 2015
For those companies with attractive – and sharable – web propositions, social media is now the greatest source of free marketing and the secret sauce to engagement and growth. But where is the traffic coming from, and how do top media companies turn this endless viral road to gold – or, at least, into hard currency? In this report, we explore the "Social X Factor" to...
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Published by Chuck Richard on January 25, 2015
The new revenue mix for growth in media companies must include services blended with data-embedded workflow solutions, in-person and digital events, and e-commerce, all in addition to the sale of discrete media. But how do executives address the thorny issues of converting to a combination content and services company? Outsell can help clarify the path forward. In this report, you’ll...
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Published by Kate Worlock on January 15, 2015
Growth rates in the Humanities and Social Sciences (HSS) market are low, demand is constantly fluctuating across disciplines, and vendors are asking, "How do I innovate in an area that’s historically been slow to change?" Outsell can help. In this report, you’ll discover:   Outsell's definition of the HSS market and analysis of buyer profiles.  ...
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Published by Simon Alterman on January 14, 2015
Companies in all sectors and of all sizes are looking beyond their home borders for new markets and faster growth. Digital delivery removes one expensive barrier to expansion, yet formidable obstacles remain as executives look to understand best practices and strategies for successful geographic growth. Outsell can help. In this report, you’ll discover: Steps to assessing...
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Published by on January 11, 2015
The New York Times Co. stands out as a pioneer for innovation in newspaper transformation. Its strategy rocketed it to digital leader status – most notably in highly sought reader revenue. Has the path been easy? Not always. But the Times’ experience in integrating tech, embracing mobile, and experimenting with analytics, paywalls, and new markets offers lessons for all media...
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Published by Jo McShea on December 18, 2014
Outsell’s groundbreaking research on the standards market helps you to understand engineering end-users’ current and future needs for delivery formats, devices, and value-add services to drive product development investment priorities in standards-related information. In this report, you’ll discover:   How users define "quality" for this type of...
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Published by Jim Hydock on December 17, 2014
Locked-down business models no longer match today’s open, mobile, free-flowing ways of working. Work now happens at any hour, any day, and anywhere. The Internet of Things, wearable technology, robotics, and AI are making significant inroads into our daily work life. Meanwhile, privacy, mobility, shifting demographics, and social attitudes influence workers’ behaviors. All of...
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Published by on December 16, 2014
Reference managers provide rich options and features — including content discovery and reading, annotating, and sharing tools — to help commercial and academic researchers boost productivity as they search, store, and write. But today’s offerings are still evolving, and no one reference manager offers the optimal enterprise solution. In such a crowded marketplace, this makes the...
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Published by Kate Worlock on December 14, 2014
Until now, Open Educational Resources (OERs) have had marginal impact on revenues for educational publishers and solutions providers. But quality, volume, and availability of these free resources are driving institutions and teachers to assess the value of OERs and share best practices as sustainable business models emerge around the open space. So will these materials present new opportunities...
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Published by Randy Giusto on December 10, 2014
As a disruptive force in the advertising industry, ad tech is changing the process of buying, selling, and measuring the effectiveness of ad placements. Investment in this space has grown significantly in the past few years, but is all the attention worth the hype? Is the wave of ad tech consolidation cresting soon or will continued investment pay dividends? This report focuses on recent...
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Published by William Jan on November 18, 2014
The demand for financial, credit, legal, and GRC management solutions is rising. Complex regulation changes and political shifts continue to impact and drive the vendor market – and there’s a strong desire for tools that enhance business processes and produce optimal outcomes. Immense opportunity awaits, and Outsell can help guide you toward it. This report takes a deep look at the...
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Published by on October 29, 2014
Deciding which altmetrics service to purchase isn’t easy, especially given the immaturity of this field. Altmetrics tools harvest a diverse, valuable – and timely – range of metrics across scholarly artefacts. But as academics and vendors debate the merits, limitations, and potential standardization of these tools, information managers need to know which service to adopt...
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Published by Jo McShea on October 27, 2014
The impact of standards on our daily lives continues to grow in strength and influence, covering an ever-increasing number of fields ranging from technology to business management and machine-to-machine communication. While standards developers and retailers have much reason to be optimistic about this sector’s growth, serious pressures continue to impact this landscape. In this report...
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Published by on October 23, 2014
Professional associations, learned societies, and scholarly publishers face new challenges and exciting opportunities as technology and information blend. The success of these entities depends on a cutting-edge strategy that takes advantage of emerging business models – both in delivering desirable content and in growing membership. This report provides direction for STM associations and...
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Published by on October 22, 2014
Information management professionals have an abundance of products marketed to them – all promising to boost enterprise productivity. Stretched budgets and the need to optimize vendor portfolio management bring tough decisions about which products to purchase and employ. IM professionals must conduct strategic product evaluation to produce maximum value. This report highlights best...
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Published by Simon Alterman on October 16, 2014
Established players have always faced competition from new entrants. But disruption feels different, is different – and it’s all around. It’s becoming more difficult to tell whether the new kid on the block is just another wannabe or a wave that will create sweeping change. And it’s sometimes hard to tell if your own new business has invented the next big thing. CEOs must...
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Published by Simon Alterman on October 15, 2014
Investors in large information companies can only buy shares of an entire organization – not individual divisions operating in different segments. Overall performance is therefore the most important indicator of a company’s relative market position – and Outsell can help. In this report, you’ll discover: Performance rankings for the industry’s top firms...
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Published by on October 12, 2014
In the last decade, e-book aggregation services have created unique collections of content and fine-tuned the usability of books on screens. Outsell’s directional e-book customer survey indicates that e-book purchases will rise over the next three years. But this is a competitive and crowded space, with many business model options for buyers to consider. Outsell’s product ranking can...
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