Published by Kate Worlock on November 28, 2016
Learning science is a broad space, encompassing a range of different academic disciplines. Over the past 15 years, with metastudies pulling together research from multiple disciplines, our understanding of the learning process has greatly improved.Learning Science: Driving the Next Generation of Educational Solutions reviews the developments that have taken place in this space and the key,...
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Published by Hugh Logue on November 28, 2016
With the global legal practice management systems market sized at $1.2 billion USD, the growing number of low-cost practice management software companies has created a price war in the small-firm market. This signals good news for law firms, as practice management solutions such as LexisNexis provide firms with a low-cost opportunity to leverage artificial intelligence to completely automate...
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Published by Simon Alterman on November 21, 2016
When it comes to performance, how do the top companies in the information industry compare? And how does the industry stack up against the giants of the digital age? Convergence is bringing these groups closer together, as partners, suppliers, and competitors. The 2016 Outsell 50 Performance Rankings report, measuring the performance of top information industry firms over the three-year...
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Published by Randy Giusto on November 16, 2016
Applied Consumer Neuroscience (ACN) is migrating beyond its consumer packaged goods and retail marketing focus, as technology, consumer services, and large media brands start to utilize it. Outsell’s Applied Consumer Neuroscience in Marketing and Advertising report looks at recent consumer neuroscience advances, and how marketers and advertisers are harnessing the technology to augment survey-...
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Published by Jo McShea on November 08, 2016
Engineering is more information intensive than ever before, as communication technologies and software, computing, and analytics capabilities converge at exponential speed. The Information Workflow Requirements of Engineers highlights common themes relating to requirements around information workflow and productivity improvements. This report highlights three key areas of need:...
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Published by Kate Worlock on November 07, 2016
Consumption habits are rapidly evolving as the industry moves in a digital direction, and quick and easy access to content is critical. For solutions providers with educational software and services targeted at faculty and student audiences in the US higher education market, knowing how and where end-users consume content is crucial. What obstacles are faced in accessing information, how do...
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Published by Jim Hydock on October 21, 2016
If you can see it on the web page, someone can scrape it. If it can be scraped, it can be used to watch trends, gather competitive intelligence or product information, monitor website changes, or infer strategic insights. While it may be a constructive tool, the legal landscape around web scraping remains uncertain. Web Scraping: IP Considerations & Best Practices details several use...
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Published by Leigh Watson Healy on October 05, 2016
For the $1.5 trillion-dollar information industry, where does the number one growth opportunity lie? Data monetization. From GE to Boeing, Ford to Monsanto — today, everyone is a data provider, user, and maker, and the swelling number of applications for machine driven data analytic solutions offer a revenue goldmine. The key theme for Outsell’s Information Industry Outlook 2017, All Data,...
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Published by Randy Giusto on October 03, 2016
In 2015 the Media, Marketing, and Analytics market grew to $450.3 billion, representing 29% of the $1.5 trillion global information industry. Within that growth opportunity, companies are shifting more budget dollars to mobile, which is no longer a separate marketing channel, but rather a way to connect to more immersive and engaging media. Data-first vendors that value first party over third...
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Published by William Jan on October 03, 2016
Today’s disruptive technologies are no longer being developed by industry-specific companies, but rather by industry-agnostic innovators. Alibaba and Baidu, two of China’s Internet giants, are now both playing in the financial analytics space, as with IBM, whose Watson AI platform is challenging the traditional way of making financial decisions. Meanwhile, block chain is slated to be the next big...
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Published by Barry Parr on October 03, 2016
B2B Trade, Business & Company Information 2016 provides a detailed analysis of the market trends and forecast for growth and performance to 2019. The report also includes a description of the industry, its competitive landscape, disruptive forces and companies, and Outsell’s industry forecast. Top findings from the report include: B2B media and information companies with diversified revenue...
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Published by Jo McShea on October 03, 2016
Good news for the science, technology, and healthcare sector; with forecasted CAGR of 6.9% from 2013-2019, this segment of the information industry will grow to $125 billion, with the Health Information and Health IT segment leading the growth at 9.5%, followed by Pharma Information & Solutions at 5.6%. With new business models, the growth of open access, and ongoing demand to focus on the...
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Published by Hugh Logue on September 21, 2016
The legal and regulatory solutions market declined by 5% to $22 billion in 2015. Those pointing fingers are directing them at the impact of currency conversion. Three of the four largest information providers, RELX, Wolters Kluwer, and Editions Lefebvre-Sarrut reported either in pound sterling or euro currencies in 2015, which was a turbulent year for European currencies. What’s ahead for this...
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Published by Kate Worlock on September 19, 2016
Evolution and convergence in the education, training, and human capital management (HCM) markets, largely driven by technology disruption, continues to widen Outsell’s coverage of this market, now sized at $142.9 billion in 2015, representing 9.2% of the global information industry. With a forecasted CAGR of 4.5% for the marketplace as a whole for 2013-2019, where do opportunities exist and who’s...
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Published by Barry Parr on August 31, 2016
Data is now the heart of marketing, and data management platforms (DMPs) have become a critical marketing tool. Because of their importance in today’s marketing stack, DMPs received nearly $2 billion in venture funding in the last decade and saw more than $2 billion in acquisitions. However, the market is now mature and fragmented — making it ripe for consolidation. Mapping the DMP Landscape...
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Published by Barry Parr on July 25, 2016
Marketers are changing their strategy. In the last decade, they've been rewarded for adding leads to the funnel. In the next decade, they'll be evaluated on how well they manage relationships in the pipeline. Account-based marketing supports sales throughout the sales process. Large B2B marketers will change the way they buy advertising, relate to prospects, and work with sales. Account-Based...
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Published by Michael Balsam on June 30, 2016
The way information is ingested, shared, and analyzed across the construction project lifecycle is broken, with time-based costs representing a primary construction industry driver. Increasingly, widespread convergence of data, software, and services stands to expand transparency across the construction value chain, resulting in end-to-end project visibility and greater productivity. How can data...
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Published by Kate Worlock on June 23, 2016
Driven by improvements in technology, market expectations, and accessibility, the integration of video into interactive course solutions is increasingly important. Users expect and demand high-quality video resources and it’s up to solution providers to close the gap by understanding how to create compelling and pedagogically valuable video content that...
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Published by Randy Giusto on June 21, 2016
One thing’s for sure: A marketer’s pain points are not uniform. They vary by company size, focus (B2B vs. B2C), and by marketer age and experience in the role. These variables affect everything, from mobile advertising efforts, agency spending and perceived market barriers, to how marketers rate the effectiveness of their brand building, lead generation and social marketing efforts, and their...
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Published by Kate Worlock on May 16, 2016
Sized to be a $4.5 billion market and forecasted to grow at a CAGR of 3.3% through 2019, the US K-12 Testing and Assessment market has seen several changes over the last few years, including the adoption (and in many cases rejection) of the Common Core State Standards. Coupled with the increasing use of technology for the delivery of both formative and summative...
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