Published by Barry Parr on July 25, 2016
Marketers are changing their strategy. In the last decade, they've been rewarded for adding leads to the funnel. In the next decade, they'll be evaluated on how well they manage relationships in the pipeline. Account-based marketing supports sales throughout the sales process. Large B2B marketers will change the way they buy advertising, relate to prospects, and work with sales.
Published by Michael Balsam on June 30, 2016
The way information is ingested, shared, and analyzed across the construction project lifecycle is broken, with time-based costs representing a primary construction industry driver. Increasingly, widespread convergence of data, software, and services stands to expand transparency across the construction value chain, resulting in end-to-end project visibility and greater productivity. How can data...
Published by Kate Worlock on June 23, 2016
Driven by improvements in technology, market expectations, and accessibility, the integration of video into interactive course solutions is increasingly important. Users expect and demand high-quality video resources and it’s up to solution providers to close the gap by understanding how to create compelling and pedagogically valuable video content that...
Published by Randy Giusto on June 21, 2016
One thing’s for sure: A marketer’s pain points are not uniform. They vary by company size, focus (B2B vs. B2C), and by marketer age and experience in the role. These variables affect everything, from mobile advertising efforts, agency spending and perceived market barriers, to how marketers rate the effectiveness of their brand building, lead generation and social marketing efforts, and their...
Published by Kate Worlock on May 16, 2016
Sized to be a $4.5 billion market and forecasted to grow at a CAGR of 3.3% through 2019, the US K-12 Testing and Assessment market has seen several changes over the last few years, including the adoption (and in many cases rejection) of the Common Core State Standards. Coupled with the increasing use of technology for the delivery of both formative and summative...
Published by Jim Hydock on May 05, 2016
Despite Outsell’s predictions in The State of Information Management: Not a Recipe for Success that overall growth in library and information center budgets hovers at slightly less than 1%, the global library market in 2016 is sized at $30 billion – with modest but steady growth over the past four years. School libraries make up the largest market segment at 38%, followed by academic,...
Published by Deni Auclair on April 29, 2016
Healthcare has come a long way in the past decade with technology and advanced research methodologies uncovering new diseases, conditions, and treatments. With the medical knowledge base continuously expanding, the need for clinicians to stay on top of the most recent information is imperative. The market for Clinical Decision Support (CDS) tools will near $1 billion in size by the...
Published by Jo McShea on April 26, 2016
Standards cover an ever-increasing set of new fields at the cutting edge of technology and are widely recognized as delivering a significant contribution to the global economy, with the OECD estimating that standards and standards conformity directly affect approximately 80% of all world trade. Standards not only play a crucial part in benefitting consumers by helping make products safer and more...
Published by Randy Giusto on April 18, 2016
Consumer-facing marketer spend is forecasted to grow 4.5% in 2016 to $312 billion, with digital dollars accounting for more than TV, print, and events combined. B2C spending on mobile alone will hit $20 billion and is now a linchpin to campaign success. Social advertising grows 18% and Facebook’s marketing dominance reigns as marketers rank the platform first for brand building effectiveness....
Published by Hugh Logue on April 05, 2016
The legal services sector is navigating a rapidly changing market, from new business models and fee arrangements to new technology-driven services. Most lawyers have been trained to learn the law, not how to market their business. For software and technology companies, this presents an opportunity to provide lawyers with a range of marketing management solutions.
Legal Marketing Platforms ...
Published by Jim Hydock on April 04, 2016
The information industry is at a tipping point and the state of information management, particularly positions in the corporate sector, is threatened with slowly fading away unless there are changes.
The State of Information Management: Not a Recipe for Success unveils that overall budget predictions for 2016 for libraries and information centers hover at slightly less than 1%,...
Published by Michael Balsam on March 23, 2016
In 2016, US B2B advertising and marketing budgets will rise to $161 billion, representing a 5% increase over the previous year. Digital B2B spend captures the biggest piece of the pie, offset by face-to-face events, which counter the torrent pace of mobile.
How will B2B advertisers and marketers spend their money in 2016? Outsell’s Annual Advertising and Marketing Study 2016: B2B...
Published by William Jan on March 09, 2016
With corruption and fraud on the rise, combined with a growing list of regulations, multinational companies and financial institutions are demanding solutions that help streamline global business expansion and accelerate client acquisition through effective risk and compliance measures. The third-party risk and compliance management market has become a $1.2 billion market, as of 2015, and will...
Published by Randy Giusto on March 02, 2016
Where are marketing and advertising dollars flowing in 2016? In its 11th year, Outsell’s Annual Advertising and Marketing Study 2016 surveyed over 1,500 US marketers to answer “how much,” “on what,” and “where” budget dollars will be allocated. We analyze projected 2016 spending across 36 categories with comparisons to 2015. Print will fall below $100 billion for the first time in 2016 as digital...
Published by Kate Worlock on February 26, 2016
The global Edtech space has experienced rapid growth in the past few years with the acceleration of innovative technologies paired with venture and equity financing for startups, which rose worldwide to $2.98 billion in 2015. The UK market, which has been difficult for startups to address because of the need to sell into individual schools rather than into school districts as in the US, has seen...
Published by Leonie Nicholas on February 16, 2016
As the subscription cycle engine starts up for another year, which trends for 2016 are going to affect renewal and purchasing decisions and is your firm positioned to make the right buying or selling choices?
Our 2016 Information Pricing Study provides a pricing benchmark for this year, along with trends in information budgets, current buying strategies and negotiation tactics, and...
Published by Chuck Richard on February 03, 2016
What if you had a CEO playbook for the next 2-5 years? How would your business be impacted by a play-by-play of steps to successfully perform in today’s market?
Signatures of Successful Companies of the Future provides analysis and insight on how to makeover your product and services mix, revenue models, talent mix, and M&A and partnerships to ensure future success. This study also...
Published by Simon Alterman on January 25, 2016
What does a successful sales function in a modern B2B information business look like? Over the last 10-15 years, the evolution of the market and the advent of the networked digital economy have transformed the way we sell. Gone are the days when salespeople could present a menu of offerings without uncovering the buyer's needs or preferences. Although "solution selling" is not a new concept, the...
Published by Deni Auclair on January 22, 2016
With the amount of content ever-growing, the importance of text and data mining (TDM) in the scientific, technical, medical research, and healthcare information communities is undisputed. Using TDM to extract and create new knowledge, data, and insights from existing materials opens up a whole new world in scientific and technical information. How can content providers and TDM tool vendors take...
Published by Randy Giusto on January 19, 2016
We’ve all binged watched TV shows on Netflix or Video on Demand (VOD). TV viewership as we know it continues to rapidly evolve with the rise of over the top services (OTT), TV Everywhere, time and place shifting, and mobile viewing. As media consumption shifts, advertisers demand better cross-media measurement solutions to align with their own cross-media marketing campaign capabilities.