Published by James Erickson on September 09, 2014
The global library market continues to recover from economic recession – and it’s set to grow 2.6% this year to a total of $25.4 billion. While some library types enjoy modest to substantial growth, others continue to struggle. Now more than ever, publishers and information providers need to know how to optimize their pricing and sales strategies for the coming year. This report provides an in-...
Published by Marianne D'Aquila on September 08, 2014
The marketing and media landscape is full of constant technological advancement, game-changing mergers and acquisitions, and disruptive business models. With new entrants flooding the market and solidified firms trying to keep pace, this is an immensely competitive environment. Understanding the drivers of growth has never been so critical – and Outsell can help. This report provides an in-depth...
Published by Chuck Richard on September 03, 2014
LinkedIn has massive scale. It delivers strong growth rates, has a culture of innovation, and controls a bank of relevant profile information that maps out the global professional workforce. It’s also a company in transition, shifting its attention and capital to penetrate the B2B marketing and advertising space. Despite an uncertain future, LinkedIn is an essential competitor or business partner...
Published by on August 27, 2014
THE CHALLENGE: Businesses operating in the Education Content, EdTech & Human Capital Management market are always looking for new ways to grow. Firms need a complete and accurate market forecast to optimize offerings, cross into new adjacencies with tangible revenue growth, and transcend geographic boundaries to capitalize on lucrative opportunities and build businesses of scale. OUTSELL...
Published by Chuck Richard on August 26, 2014
THE CHALLENGE: The landscape for B2B trade and business information and company information is evolving quickly. New technologies, emerging markets abroad, and changing customer preferences spur B2B media executives to tap into global growth with innovative products. It’s crucial to know which markets are hot, which aren’t, and how to differentiate against a growing number of competitors....
Published by Lanell James on August 20, 2014
THE CHALLENGE: Web-scale discovery services are evolving from simple search tools to platforms that reduce complexity of finding insight from vast collections of content. These services offer tangible value to information management professionals and researchers, but picking the right solution is critical. As vendors compete in an increasingly crowded space, IM professionals must stay informed...
Published by Lanell James on August 20, 2014
THE CHALLENGE: Web-scale discovery services are evolving from search platforms for vast collections of content to dynamic systems capable of harnessing insight and intelligence from the world's information and social networks. As information management professionals and researchers seek solutions that provide seamless access to information and that transform library systems, vendors need to...
Published by on August 04, 2014
THE CHALLENGE: Operational Risk Management solutions help organizations manage risk from internal process failures, human factors, and external events. With alarming growth in compliance penalties and unforeseen costs, companies look for solutions that formulate what-if scenarios and develop contingency plans to mitigate risk. Demand for effective risk monitoring presents significant growth...
Published by Lanell James on July 17, 2014
THE CHALLENGE: The information management function and research environment has seen significant changes over the past few years. Redirection in corporate strategy, shrinking teams, and stagnant budgets create pressure to change the way information is collected and delivered. It's critical to have a fact-based understanding of user needs to successfully deliver information products and services...
Published by Leonie Nicholas on July 10, 2014
THE CHALLENGE: Financial information and analytics services integrate many tools that financial professionals need into one platform, serving a range of enterprise end-user communities, including corporate treasury teams, investor relations, procurement professionals, and corporate strategy and M&A. These aggregated products are broad and offer deep data coverage and very rich analytic tools...
Published by Jim Hydock on July 06, 2014
THE CHALLENGE: Corporate, government, and academic libraries must continually demonstrate their value. In an environment of fiscal prudence and escalating information prices, information managers need to create strong value propositions that complement well-constructed content portfolios.
OUTSELL CAN HELP: This report offers fundamental coverage on best practices for professionals responsible...
Published by on June 26, 2014
THE CHALLENGE: Financial solutions providers constantly battle with user adoption due to complex user experiences and lack of perceived value. Solutions providers need to understand emerging technologies, and the vendors offering them, to get new perspectives on innovation, and in turn, to create opportunities to grow. OUTSELL CAN HELP: Financial news, information, and technology vendors will...
Published by Deni Auclair on June 24, 2014
THE CHALLENGE: As STM digital publishing evolves, the importance of implementing dynamic content delivery platforms rises. STM information vendors need to make strategic decisions about the best way to procure powerful delivery solutions and which platform features add the greatest value to the end-user.
OUTSELL CAN HELP: This report helps STM publishers understand how platform providers are...
Published by Chuck Richard on June 18, 2014
THE CHALLENGE: Digital pressures are changing how companies perform professional training and certification, creating significant opportunity for B2B media players to add or expand professional training services. B2B media executives need to understand market forces, entry strategies, and best practices that provide return on investment and effort in this fast-moving business environment.
Published by Kate Lewis on June 16, 2014
THE CHALLENGE: The digital age fuels incredible advances, and with it comes new ways to create, transform, and share information. Although new communication networks increase efficiency and ease of knowledge transfer, they also present opportunity for copyright infringement and challenges to protecting intellectual property.
OUTSELL CAN HELP: This report discusses the ways and frequency with...
Published by on June 03, 2014
THE CHALLENGE: As governments reduce funding for legal representation programs, people look to self-help legal services for guidance. The demand for immediate, reliable, and affordable information fuels the market for legal tools, and legal information providers must optimize services to capitalize on this potential.
OUTSELL CAN HELP: This report helps legal information and technology providers...
Published by Leonie Nicholas on June 01, 2014
THE CHALLENGE: Information managers depend on document delivery services to provide detailed, timely access to a range of document types. Although vendor offerings in this space seem identical at first glance, it's important to understand the differences between services to select the vendor that adds the most value to the organization.
OUTSELL CAN HELP: This report provides fact-based analysis...
Published by Ken Doctor on May 29, 2014
THE CHALLENGE: Content marketing is quickly becoming big business, with a growing number of publishers investing in it. Marketers are increasing spending on content marketing and hope for unprecedented access to customers. At the same time, most marketing executives don't fully understand the types of content, platforms, and technologies that deliver measurable ROI on this emerging marketing...
Published by James Erickson on May 27, 2014
THE CHALLENGE: Big data is on the rise, creating a tremendous opportunity for information managers to leverage advanced analytics, improve operational efficiency, and reach target markets in new ways. Despite the promise of this data, information managers often lack the skills, tools, and budgets they need to master big data and derive meaningful metrics.
OUTSELL CAN HELP: This report explores...
Published by on May 26, 2014
THE CHALLENGE: Financial services professionals use various information platforms to speed decisions. The demand for high-quality data embedded into dynamic workflow applications is rising. Solution providers must understand these needs and align their offerings to ensure a perfect match in content and delivery.
OUTSELL CAN HELP: This report analyzes the types of content that financial services...