Outsell Inc. Steve Goodall

Steve Goodall

Member, Board of Directors


Steve Goodall is an investor in Outsell, Inc. and serves on its Board of Directors. Steve focuses on the firm’s expansion and additional services by drawing on his over 30 years of experience as an executive within the research and information industry and his firsthand knowledge from working on special projects at Outsell for a year and half.

Steve has served on Outsell’s Board of Directors since 2010, and prior to that Steve has 30 years’ experience with J.D. Power and Associates. President of the firm from 1996-2008, Steve led its rapid growth through a focused strategy of new product development, international expansion, brand building, talent acquisition, and infrastructure improvement. After its acquisition by The McGraw-Hill Companies, Inc., he served as a special advisor to the new president of J.D. Power and to the president of the media and information segment at McGraw-Hill, while also assisting with new product development in social media.


  • Market research (quantitative and qualitative)
  • Customer satisfaction, and quality measurement
  • Buyer behavior, product movement, and product pricing
  • Quantitative analysis and forecasting
  • Market trends, segmentation, and strategy
  • Organizational development and leadership


Steve holds an MBA from the University of Southern California. He also has two bachelor’s degrees from California State University, Chico, in psychology and business administration (concentrating in marketing).

First Job

Flipping hamburgers at a Foster Freeze


Linkedin: Steve Goodall

Phone: +1 (650) 342 – 6060