As an Affiliate Analyst, Sheila manages primary research for client projects and serves as a senior-level project manager for a variety of primary research studies, including customer satisfaction, information loyalty measurement, and information needs assessments.
Sheila King
Affiliate Analyst
Bio
Expertise
- Primary research
- Quantitative and qualitative methodology
- Research design and analysis
- Focus group moderation and Interviewing
- Business analysis and consulting
Education
Sheila received her Bachelor of Business Administration from Middle Tennessee State University and her Master of Business Administration from the University of Arkansas at Fayetteville. She completed the Principles of Marketing Research certificate program through the University of Georgia and earned her Professional Researcher Certification at the Expert level from the Marketing Research Association (MRA).
Experience
- M/A/R/C Research
- Prince Market Research
- Catalyst Healthcare Research
- Outsell, Inc
- ADT Automotive
Connect
More About Sheila
Favorite Cities
London, Paris, New York City, San Francisco
First Job
McDonald’s (from cashier to assistant manager)
Best Vacation I've Taken
Traveling down the Pacific Coast Highway, staying in B&Bs, from Carmel to Santa Barbara to San Diego
First Car
1978 Mercury Zephyr (metallic blue)
Activities Outside of Work
Family time, playing with my dogs, music, and travel
