A track record of supporting more than 3,000 executives, influencing billions of dollars in deals, and a global network of thought leaders draws on the strength of Outsell’s industry experience to focus solutions on the real issues affecting businesses today. Information, media, data, and technology are rapidly converging, putting pressure on business leaders to make faster, better decisions that anticipate the interplay among these forces. Outsell’s Custom Research & Consulting provides confidential research and analysis, advice, and execution support to help clients adapt to changing markets and business dynamics.

A Field-Proven Approach

Clients rely on Outsell’s consulting and proven approach through all stages of the business and product lifecycle.

Our Vertical Expertise

  • B2B Trade & Business Information & Company Information
  • Education Content, EdTech & Human Capital Management
  • Finance, Credit & Governance, Risk & Compliance
  • Information Management & Library
  • Legal & Regulatory & Governance Risk & Compliance
  • Media & Marketing
  • Scientific, Technical & Medical Information


With a Focus On...

  • Business strategy development
  • Managing the competitive environment
  • Responding to emerging trends and disruptors
  • Market opportunity and size assessment
    • Defining and evaluating markets for new products
    • Finding new markets for existing products
    • Understanding customer and user needs
  • Identifying acquisition targets
  • Evaluating partnerships and make or buy alternatives
  • Assessing the viability of new concepts and offerings with end users and buyers
  • Data strategy and content sourcing
  • Technology assessment and architecture
  • Product line profitability assessments and KPI dashboard development
  • Win / loss and loyalty measurement
  • Examining investment opportunities and commercial due diligence
  • Assessing organizational or operational performance

A Network That Works

Outsell brings together proprietary information resources, proven research methodologies, expert analysts, and a managed network of Consulting Partners and Affiliates to develop results, recommendations, and actionable plans. We assign a designated team of senior executives to all aspects of an engagement, including scope and design, methodology development, research paths, ultimate analysis, and synthesis of results and recommendations.
Outsell provides a wealth of information industry thought leadership and senior execution experience to every client challenge. Consulting partners are a core part of our community, recruited and certified in Outsell’s methodologies and tools, with full access to our databases, industry research, analyst team, and events. Partners bring an average of 20 years of industry experience, with deep specialization in their field, including C-Suite experience, operational expertise, and consulting skills.

Outsell considers each client’s specific business drivers, timetable, and budget in determining the most appropriate and relevant approach to client needs. Our philosophy and practice ensure that we create a fact-based underpinning for each engagement, providing a quantifiable and credible foundation for our analysis and guidance, and ultimately the client’s decision to execute.

Our Research Techniques

Our team is supported by quantitative research expertise including:


Analyst led qualitative interviews

Primary research quantitative surveys

Research, questionnaire, and sample design

Data acquisition and analysis

Cluster and segmentation analysis

Trend and significance testing

Web-based surveys and telephone interviews

Investors, board members, CEOs, and operating executives must make real-time decisions and understand their changing marketplace, competitive landscape, and operational best practices and benchmarks — and they must do so in a time-pressured world where access to integrated platforms and decision support is paramount. Executives don’t have time to deal with myriad sources and want to trust that they are getting the best decision support for their investment.


Outsell is that trusted partner.


Contact us to learn more and begin your journey with Outsell.