Consumption habits are rapidly evolving as the industry moves in a digital direction, and quick and easy access to content is critical. For solutions providers with educational software and services targeted at faculty and student audiences in the US higher education market, knowing how and where end-users consume content is crucial. What obstacles are faced in accessing information, how do textbooks come into play, and what are the implications of smartphone and laptop usage?Digital Growth in a Hybrid Market analyzes results of a survey sent to faculty, undergraduates, and graduate students in US higher education and addresses the problems, opportunities, and risks within the industry. Challenges involving time and budget remain more important than deliberately searching for digital content. However, getting quick and easy access to content is critical and there are indications that more could be done here.The report also covers content types most consumed, budget trends, preferred formats for information consumption, and how social media comes into play for both personal and professional reasons.The higher education content market will most likely remain a hybrid environment with a multiplicity of choices for end users for years to come. To stay ahead of market trends and user habits, read Outsell’s essential actions and recommendations.
Table of contentsWhy This Topic?MethodologyDemographicsTime and Budget Remain Barriers to Getting InformationTextbooks Remain a Vital Information SourceStudents Lag Faculty on the Digital Adoption CurveLearning Management Systems (LMS) Are Well-Used, But There’s More PotentialFaculty Remain Critical to Buying DecisionsStudents & Faculty Demand Trusted InformationOpen Educational Resources Are Used by Less Than Half of Faculty and StudentsMassive Decline in Purchasing of New TextbooksOngoing Expectation that Digital Should be Cheaper Than Print as Digital Plateau ApproachesNear Ubiquitous Usage of Both Smartphones and LaptopsImplicationsEssential ActionsRelated Research