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B2B Trade, Business & Company Information 2016 provides a detailed analysis of the market trends and forecast for growth and performance to 2019. The report also includes a description of the industry, its competitive landscape, disruptive forces and companies, and Outsell’s industry forecast.

Top findings from the report include:

  • B2B media and information companies with diversified revenue streams grew faster than those solely focused on advertising and information in 2015.
  • Company, Contact & Personal Information was flat, with all of the growth coming from LinkedIn. 
  • Digital and Events revenue is increasing among B2B media, and print continues to decline.
  • Most of the growth in B2B media and information is concentrated in six of the top 10 companies. 
  • Account-based marketing is poised to remake advertising sales in B2B media. 

This sizing report is a must-read for solution providers seeking to create revenue opportunities, attract new buyers, an achieve a competitive advantage in their market.

Table of contents

Why This Market

Methodology

Market Definition

B2B Media, Business & Company Information Segmentation

Key Takeaways

B2B Media, Business & Company Information Market Size and Forecast

B2B Media, Business & Company Information Composition

Top 10 B2B Media, Business & Company Information Players, 2015

Top 10 Dynamics

Competitive Dynamics

Company Contact & Personal Information Composition

Top 10 Company, Contact & Personal Information Players, 2015

Top 10 Dynamics

Competitive Dynamics

Essential Actions

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