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In 2015 the Media, Marketing, and Analytics market grew to $450.3 billion, representing 29% of the $1.5 trillion global information industry. Within that growth opportunity, companies are shifting more budget dollars to mobile, which is no longer a separate marketing channel, but rather a way to connect to more immersive and engaging media. Data-first vendors that value first party over third party data and mobile over traditional methods will also grab investor attention in 2017. 

What’s ahead for this market? Media Marketing and Analytics 2016 profiles a market with diverse segments that are in various stages of their own evolution and forecasts each segment through 2019. 

The segments covered in this report include: 

  • Marketing Services 
  • Martech 
  • Adtech 
  • CRM Solutions 
  • Marketing Research 
  • IT Research 
  • News 

This report analyzes the forces and disruptive competitors that are driving the Media, Marketing and Analytics market and provides essential actions for organizations looking to compete as the market transforms.

Table of contents

Why This Market

Methodology

Market Definition

Media, Marketing & Analytics Market Segmentation

Key Takeaways

Marketing Services Composition

Top 10 Marketing Services Players, 2015

Competitive Market Dynamics

Marketing Services Dynamics

Marketing Services Disruptors

Martech Composition

Top 10 Martech Players, 2015

Competitive Market Dynamics

Martech Dynamics

Martech Disruptors

Adtech Composition

Top 10 Adtech Players, 2015

Competitive Market Dynamics

Adtech Dynamics

Adtech Disruptors

CRM Solutions Composition

Top 10 CRM Solutions Players, 2015

Competitive Market Dynamics

Marketing Research Composition

Top 10 Marketing Research Players, 2015

Competitive Market Dynamics

Marketing Research Dynamics

Marketing Research Disruptors

IT Research Composition

Top 10 IT Research Players, 2015

Competitive Market Dynamics

IT Research Dynamics

IT Research Disruptors

News Composition

Top 10 News Players, 2015

Competitive Market Dynamics

News Dynamics

News Disruptors

Essential Actions

VP & Lead Analyst
San Francisco, California
10/03/2016
Companies
Segments
Marketing-Media
B2B & Business Info
MarketResearch
Media Monitoring
Regions
Asia Pacific
Europe
Latin America
UK
USA
Report type
Market Report
Price
$ 2,595.00
Number of Pages
36

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