The Power of Sales vs. Leads

Anthea Stratigos – February 15, 2017 Many moons ago, as we tracked how marketers’ spending moved away from advertising and into direct-to-consumer or direct-to-professional activity, we remarked that with everyone having a website anyone could go direct to their market. People looked at us askance until our metrics proved that marketers were moving over $60 billion…

What’s on Your Mind?

Anthea Stratigos – January 30, 2017 Each year Outsell invests millions in tracking and analyzing information, media, and data industries to help executives and their organizations grow and thrive. Whether we’re looking at competitive disruption and interesting new business models, customers’ changing demands, or best practices (like how well sales functions respond), we keep our finger…

Innovation: Fostering Breakthrough Solutions

Anthea Stratigos – August 3, 2016 There are certain topics that come up daily in my ongoing dialog with leaders. At Outsell Leadership Council meetings, in confidential advisory sessions, or in off-site strategic reviews, they are constant and persistent. How do organizations innovate and foster breakthrough solutions? How do they create a culture that thrives on innovation and is comfortable…

Proactive Prevention

Anthea Stratigos –  July 8, 2016 All eyes remain on Prevention’s announcement about going ad-free, resulting in less pressure from advertisers and savings in operating expenses of 50%. It’s going to be an interesting act to watch. On one hand they clearly have savings and they no longer have to serve two masters. The world of consumer advertising…

Let’s Talk Marketing

Anthea Stratigos –  June 13, 2016 By now my team knows I’m on the hunt for good marketing and, well, bad marketing—taken to a whole new level this week with SashaBot. You’ll see the ad below that came streaming into Outsell’s inbox this week. Randy Giusto our VP & Lead Analyst for Media & Marketing, queried, as he forwarded…

Bad Bad Marketing

Anthea Stratigos –  June 6, 2016 I’m going to nickname myself the marketing whisperer. Maybe I can tame the demons in today’s sales tactics where people write insane messages thinking they’re funny. Does anyone QC what’s going out their front door? Recently I wrote Creative Marketing Has Its Place; Silly Marketing is an Insult. In this week…

How We Rebuilt Outsell from the Platform Up: Leaning into Convergence and Staying at the Forefront of Our Industry

Anthea Stratigos –  April 13, 2016 At Outsell’s Signature Event last year, I presented our annual Information Industry Outlook and in that keynote discussed the key themes we see affecting our industry. We then published these trends in our annual year-end Information Industry Outlook report, which we give to industry complimentary, after we pre-release this analysis at our event. A tradition now…

Platform & Cannabis

Anthea Stratigos –  June 24, 2016   It’s not every day a new industry comes along that needs information solutions. Look to just about any vertical and it’s chock full of information providers or media companies, and in most cases a dominant player or two – or three. All very heavily concentrated with a lot…