If you can see it on the web page, someone can scrape it. If it can be scraped, it can be used to watch trends, gather competitive intelligence or product information, monitor website changes, or infer strategic insights. While it may be a constructive tool, the legal landscape around web scraping remains uncertain.
Web Scraping: Legal Issues and Best Practices for Publishers details several use cases in current practice, reviews legal considerations and theories of liability presented by website owners, and offers best practices for the use of web scraping as part of a business intelligence practice.
Primary research for this report comprised a series of 10 interviews with information managers, business intelligence researchers, and legal practitioners. We supplemented those interviews with secondary research from published reports, industry blogs, mainstream press, and blogs. Outsell’s ongoing dialogue with the market added depth to the primary and secondary research, as did our regular coverage of state-of-the-art vendors and emerging companies who are using this technique to develop new commercial offerings.
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