Video in Education: Company Assessment and Future Outlook

Author: Kate Worlock

Date: June 23, 2016



Driven by improvements in technology, market expectations, and accessibility, the integration of video into interactive course solutions is increasingly important. Users expect and demand high-quality video resources and it’s up to solution providers to close the gap by understanding how to create compelling and pedagogically valuable video content that integrates well into a blended digital learning solution.

Video in Education: Company Assessment and Future Outlook examines the providers of video-based solutions and the activities of players using video as an integral and integrated element of their digital offerings. It provides a market map plus case studies that contain valuable learnings for other players considering or developing their own video resources. Top players in the market to watch include: Alexander Street, SAGE, IET, Khan Academy,, and BBC Worldwide.

How can you embark on video production that enhances your solutions or improve upon existing offerings to boost end-user engagement? Read more to understand the current and future role of video for the edtech market and what you can do to stay ahead of the curve.


Outsell applied its proven mix of expertise and proprietary data to establish our view of this market. We conducted a series of 11 interviews with providers of targeted educational videobased services, aggregators of educational video content, solutions providers supplementing existing offerings with video materials, and distance-learning providers using video to engage new markets. We supplemented this primary research with data collected from a variety of online sources. Finally, our recipe included a healthy dose of the unparalleled insight we gain through our daily conversations with thought leaders and executives throughout the information industry.

Outsell Inc. Video in Education: Company Assessment and Future Outlook


  • Why This Topic
  • Methodology
  • Market Definition
  • Key Market Drivers
  • Competitive Landscape
  • Market Map
  • Opportunities and Threats
  • 10 to Watch
  • Essential Actions
  • Related Research

Table of Contents for Figures & Tables

  • Table 1. Creating Bespoke Video Content vs. Licensing Video Content
  • Figure 1. Video in Education: Use Cases
  • Figure 2. Video in Education: Key Player Types
  • Table 2. Market Map of Key Providers of Video-Based Educational Resources

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