Video in Education: Company Assessment and Future Outlook


Author: Kate Worlock

Date: June 23, 2016



Driven by improvements in technology, market expectations, and accessibility, the integration of video into interactive course solutions is increasingly important. Users expect and demand high-quality video resources and it’s up to solution providers to close the gap by understanding how to create compelling and pedagogically valuable video content that integrates well into a blended digital learning solution.

Video in Education: Company Assessment and Future Outlook examines the providers of video-based solutions and the activities of players using video as an integral and integrated element of their digital offerings. It provides a market map plus case studies that contain valuable learnings for other players considering or developing their own video resources. Top players in the market to watch include: Alexander Street, SAGE, IET, Khan Academy,, and BBC Worldwide.

How can you embark on video production that enhances your solutions or improve upon existing offerings to boost end-user engagement? Read more to understand the current and future role of video for the edtech market and what you can do to stay ahead of the curve.


  • Why This Topic
  • Methodology
  • Market Definition
  • Key Market Drivers
  • Competitive Landscape
  • Market Map
  • Opportunities and Threats
  • 10 to Watch
  • Essential Actions
  • Related Research

Table of Contents for Figures & Tables

  • Table 1. Creating Bespoke Video Content vs. Licensing Video Content
  • Figure 1. Video in Education: Use Cases
  • Figure 2. Video in Education: Key Player Types
  • Table 2. Market Map of Key Providers of Video-Based Educational Resources

Additional information