This year’s Outsell Annual Information Industry Outlook addresses those questions and much more. Most importantly, it hones in on the practical steps that leaders across the data, information, and analytics industry can take today despite near-term uncertainty in the geopolitical, economic, climate, and health environment — not to mention the constant drumbeat of change that comes to our industry via technology. Making good decisions is harder than ever today yet more essential than ever as well. We believe that leaders today operating across the industry cannot and must not wait for the outcomes of these challenges to be settled. We recognize that we all operate in times of extreme ambiguity and our job is to provide certainty in uncertain times. Therefore, our meta-theme for 2022 is Moving Beyond Ambiguity, and the Outlook this year focuses on how best to navigate the days, months, and years ahead.
Market Definition and Methodology
Outsell invests millions of dollars each year in analyzing all sectors of the industry. We cover the sectors and players that drive growth in the business of data, information, and analytics and the metrics needed to run these businesses. In doing so, we track the convergence of all forms of content, data, software, services, and platforms in 30 segments and cover over 12,500 firms within these segments (and increasing daily). We provide coverage of major announcements, and we benchmark growth, revenue, market share, business model mix, and a host of other important operating metrics.
We developed our Outsell 50 Emerging Companies to Watch with a rigorous methodology. We scored these emerging companies on criteria that include uniqueness of approach, alignment with market need, ability to scale, and overall growth potential.
We couple our supply-side analysis with a demand-side perspective, conducting original research among marketers, advertisers, enterprise information buyers, and both professional and consumer end-users, so we can follow the money and track and forecast spending trends.
We also survey industry CEOs and members of the Outsell Leadership Community to measure sentiment on an array of topics. We combine this fact-based underpinning with our daily dialogue with decision-makers and our 24+ years of tracking and analyzing the industry. Finally, our analytical team convenes to discuss and debate the forecasts, trends, and leading firms to watch.
Last year, amid the pandemic, we aggressively built a new platform bringing together participants in our communities of practitioners alongside our market insight and expert partner network so that intelligence, inquiry, and community are integrated for faster decision support. All this has powered our analysis here.
Table of Contents
Why This Topic
Outsell’s 2022 Meta-Theme: Moving Beyond Ambiguity
Critical Trends Across Data, Information, and Analytics
Industry Growth and Performance
Media, Marketing, and Analytics
Education, Training, and Human Capital Management
Financial, Credit, GRC, and Tax & Accounting
Legal & Regulatory Solutions
Science, Technology, and Healthcare
50 Companies to Watch
Meet the Outsell Team
Management Consulting Company?
Investment levels are adjusted accordingly for management consulting companies. Please contact firstname.lastname@example.org to have your order fulfilled.