TechTarget Buys Xtelligent to Move into Healthcare

The acquisition signals yet another effort by a B2B technology brand to fortify its own purchase intent data efforts, move into an adjacent space, and get away from pure-play B2B data platforms. Other B2B media and information companies need to consider a similar path.

Read more on the Outsell Leadership Community Platform: TechTarget Buys Xtelligent to Move into Healthcare

Author: Randy Giusto

Date: August 23, 2021

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The acquisition signals yet another effort by a B2B technology brand to fortify its own purchase intent data efforts, move into an adjacent space, and get away from pure-play B2B data platforms. Other B2B media and information companies need to consider a similar path.

Read more on the Outsell Leadership Community Platform: TechTarget Buys Xtelligent to Move into Healthcare

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