Survey Panel Sample Consolidation – Cint Buys Lucid

The combination of Cint and Lucid will take on Dynata more directly and accelerate the use of programmatic sampling. To stay relevant, the new company born out of this acquisition needs to focus on high-quality, verified sample — and researchers need to insist on it as well.

Read more on the Outsell Leadership Community Platform: Survey Panel Sample Consolidation – Cint Buys Lucid

Author: Randy Giusto

Date: November 1, 2021

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The combination of Cint and Lucid will take on Dynata more directly and accelerate the use of programmatic sampling. To stay relevant, the new company born out of this acquisition needs to focus on high-quality, verified sample — and researchers need to insist on it as well.

Read more on the Outsell Leadership Community Platform: Survey Panel Sample Consolidation – Cint Buys Lucid

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