Rethink Event Marketing in 2021 Based on New Concerns and Needs

The pandemic completely disrupted in-person events as marketers froze their spending. This analysis explores where event dollars shifted to in more detail, marketer perceptions around when in-person events will return, and what virtual events must do well in the meantime.

Read more on the Outsell Leadership Community Platform: Rethink Event Marketing in 2021 Based on New Concerns and Needs

Author: Randy Giusto

Date: February 25, 2021

Description

The pandemic completely disrupted in-person events as marketers froze their spending. This analysis explores where event dollars shifted to in more detail, marketer perceptions around when in-person events will return, and what virtual events must do well in the meantime.

Read more on the Outsell Leadership Community Platform: Rethink Event Marketing in 2021 Based on New Concerns and Needs

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