Red Ventures Buys CNET, but Performance Marketing Still Needs a Makeover

Red Ventures, a marketing wolf in a media-business sheep’s clothing, is buying CNET Media Group. The trend of a performance marketer spinning itself as a media and information business isn’t new, but as the cookie crumbles, the lines between media and advertising need to sharpen, not blur.

Read more on the Outsell Leadership Community Platform: Red Ventures Buys CNET, but Performance Marketing Still Needs a Makeover

Author: Randy Giusto

Date: September 23, 2020

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Red Ventures, a marketing wolf in a media-business sheep’s clothing, is buying CNET Media Group. The trend of a performance marketer spinning itself as a media and information business isn’t new, but as the cookie crumbles, the lines between media and advertising need to sharpen, not blur.

Read more on the Outsell Leadership Community Platform: Red Ventures Buys CNET, but Performance Marketing Still Needs a Makeover

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