Outsell regularly checks in with end users to track how their consumption habits have evolved, so we can provide insights focused on what they’ll need in the future. This is particularly critical in the US higher education market given the perfect storm of the last few years, during which the market has been buffeted by technology change, affordability concerns, shifting perceptions about the value of higher education, and evolving demands from student end users, faculty, administrators and the ultimate employers of these soon-to-be graduates. This report provides valuable insight for a range of service providers in the US higher education market, including content players, technology providers, and EdTech businesses.
In May 2018, 255 higher education students responded to Outsell’s online survey. Respondents included 123 full-time and 47 part-time undergraduates, as well as 46 full-time and 23 part-time graduate students. We compare the results to similar studies undertaken in 2013 and 2016 to illustrate changes in attitudes and behaviors over time.
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