Outsell Growth Framework for the Business of Data, Information & Analytics – Second Edition

Author: Anthea Stratigos, Ned May, Michael Dziekan

Date: January 31, 2020

Description

This second edition of the Outsell Growth Framework is a must-read guide for CEOs and their teams seeking to drive more revenue from data, information, and analytics offerings in a fast-paced digital world. It focuses on the linkages between strategy and product execution and details how to do both and the key roles and tasks necessary to improve time to market and time to money. This edition uses simpler language, describes strategy planning in more detail, incorporates client experience, and reflects the addition of methodologies and services Outsell provides to support clients operating in the framework.
 
 
Methodology

 

Outsell has analyzed the power of data for two decades, and the marketplace is now keenly aware that “there’s gold in them thar hills.” In 2006, we laid out the new world paradigm of growing internet-driven access to data and the innovations it could spur in Real Data, Real Time, Real People: “Wisdom Of One” Fuels Knowledge Funnel. Later, we called out a growing trend centered on the integration of data, information, and technology infused into workflow in reports such as Workflow: Information’s New Field of Dreams? Version 2.0 and Data Business Fundamentals, recommending that companies capitalize on the opportunity to capture value by moving up the Outsell Information Value Chain.

We’ve also reviewed case studies on how companies have actually done this in Scaling Data Businesses – How They Did It and Signatures of Successful Companies of the Future. This trend is now accelerating as companies adopt advances in technologies like AI, machine learning (ML), and blockchain.

As far back as 1999, we launched a series of reports on the importance of product management (PM) in this changing environment and provided our framework for linking business strategy to product execution:

In January 2019, we combined our prior art, updated the material, and produced our first edition of this Outsell Growth Framework. This second edition uses simpler language, describes strategy planning in more detail, reflects the addition of methodologies and services Outsell provides to support clients operating in the framework, and keeps the framework fresh by incorporating client experience.

It is a methodology we’ve tested over the past two decades and continue to hone as a cornerstone of our offerings to the marketplace and as a way to ensure that our clients grow and thrive.

 

 

Outsell Inc. Outsell Growth Framework for the Business of Data, Information & Analytics - Second Edition
 

 

Table of Contents

Why This Topic

Methodology

The Context: Market Drivers and Trends

Step 1 – Place the Business in a Value Chain

Step 2 – Strategic Business Planning

Step 3 – dIPDL: Build and Monetize Data, Information, and Analytics Solutions

  • dIPDL Stage 1: Minimum Viable Product (MVP)
  • dIPDL Stage 2: Prototype and Build
  • dIPDL Stage 3: Operate and Run
  • dIPDL Stage 4: Measure and Manage

Essential Actions

Related Research

About the Authors

About Outsell

List of Figures

Figure 1: Outsell Growth Framework

Figure 2: Example Outsell Value Chain

Figure 3: dIPDL Process

 

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Additional information

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