With the shift towards customer-centric strategies and a higher reliance on first-party data, B2B media businesses must continue to evolve their business models. Those that don’t do so risk stagnation.
As part of this study, Outsell conducted briefings with 14 B2B Media and Business Information companies to get updates to their business model strategies and assess how they evolved over time. This included business units focused on media, events, education, and research and intelligence as well as efforts to provide marketing services, workflow solutions, and data services. We also conducted secondary research to identify business model offerings of similar companies and analyzed major trends impacting these businesses.
Table of Contents
Why This Topic
About the Author
List of Figures
Figure 1: B2B Business Model Components
List of Tables
Table 1: Media Component Layers
Table 2: Events Component Layers
Table 3: Event Services Component Layers
Table 4: Research and Intelligence Component Layers
Table 5: Education Component Layers
Table 6: Marketing Services Component Layers
Table 7: Content Services Component Layers
Table 8: Workflow Solutions Component Layers
Table 9: Data Services Component Layers
Table 10: B2B Media Company M&A Examples
Table 11: B2B Media Company and B2B Data Company Business Models at a Glance
Table 12: Component/Layer Summary
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