MOOCs and Professional Training: Impacting UI More Than Revenue

Author: Kate Worlock

Date: December 5, 2016



 As Massive Open Online Courses (MOOCs) move into professional learning markets, the potential for disruption is undeniable. Outsell’s new report, MOOCs and Professional Learning, predicts that this disruption will have a greater impact on UI/UX than on revenues, with MOOC providers forecast to account for less than 1% of the corporate learning market.
The MOOCs and Professional Learning report forecasts the impact of MOOCs, as well as the opportunities and risks for corporate learning providers and for the MOOC players looking to enter this market. The report also investigates whether the free, yet high quality courses from reputable MOOC providers poses a significant competitive threat to existing players.
What’s ahead for this market? The entrance of MOOCs not only changes the dynamics of the professional training market, but also the market’s expectations of e-learning services. Two major MOOC providers, Udacity and Coursera, have already launched solutions built around their MOOC platforms that deliver certifiable accredited courses for professional learners.



Outsell applied its proven mix of expertise and proprietary data to establish our view of this market. We conducted a series of eleven interviews with MOOC players as well as providers and buyers of professional training courses and services in both the US and the UK. We supplemented this primary research with data collected from a variety of online sources. Finally, our recipe included a healthy dose of the unparalleled insight we gain through our daily conversations with thought leaders and executives throughout the information industry.

Outsell Inc. MOOCs and Professional Training: Impacting UI More Than Revenue


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