Metrix Brings Events as Content to ASME

In the pre-pandemic world, professional associations ran events as a member benefit and as part of their revenue portfolios — in that order. Post-2020, events are developing as bona fide content, and ASME’s new venture Metrix is posed to explore the opportunities of the redefined events space.

Read more on the Outsell Leadership Community Platform: Metrix Brings Events as Content to ASME

Author: Tatiana Khayrullina

Date: November 11, 2021

Description

In the pre-pandemic world, professional associations ran events as a member benefit and as part of their revenue portfolios — in that order. Post-2020, events are developing as bona fide content, and ASME’s new venture Metrix is posed to explore the opportunities of the redefined events space.

Read more on the Outsell Leadership Community Platform: Metrix Brings Events as Content to ASME

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