Media, Marketing & Analytics 2016


Author: Randy Giusto

Date: October 3, 2016


In 2015 the Media, Marketing, and Analytics market grew to $450.3 billion, representing 29% of the $1.5 trillion global information industry. Within that growth opportunity, companies are shifting more budget dollars to mobile, which is no longer a separate marketing channel, but rather a way to connect to more immersive and engaging media. Data-first vendors that value first party over third party data and mobile over traditional methods will also grab investor attention in 2017.

What’s ahead for this market? Media Marketing and Analytics 2016 profiles a market with diverse segments that are in various stages of their own evolution and forecasts each segment through 2019.

The segments covered in this report include:

  • Marketing Services
  • Martech
  • Adtech
  • CRM Solutions
  • Marketing Research
  • IT Research
  • News

This report analyzes the forces and disruptive competitors that are driving the Media, Marketing and Analytics market and provides essential actions for organizations looking to compete as the market transforms.

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