Market Survey: The Return to In-Person Events Requires Understanding Generational Needs

Uncommitted and undecided past attendees are the canaries in the coal mine for the events industry when it comes to planning the return of in-person events. Understanding their needs by generation is critical to plotting the course back.

Read more on the Outsell Leadership Community Platform: Market Survey: The Return to In-Person Events Requires Understanding Generational Needs

Author: Randy Giusto

Date: November 30, 2020

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Uncommitted and undecided past attendees are the canaries in the coal mine for the events industry when it comes to planning the return of in-person events. Understanding their needs by generation is critical to plotting the course back.

Read more on the Outsell Leadership Community Platform: Market Survey: The Return to In-Person Events Requires Understanding Generational Needs

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