Market Survey: The Return to In-Person Events Requires Tackling Gender- and Age-Specific Ambivalence to Them

Today’s event business model approach is doomed unless it evolves to deal with attendees’ reluctance to come back — especially women and younger attendees, who will define the future of in-person and hybrid events. Organizers adopting a business-as-usual approach going forward do so at their peril.

Read more on the Outsell Leadership Community Platform: Market Survey: The Return to In-Person Events Requires Tackling Gender- and Age-Specific Ambivalence to Them

Author: Randy Giusto

Date: December 3, 2020

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Today’s event business model approach is doomed unless it evolves to deal with attendees’ reluctance to come back — especially women and younger attendees, who will define the future of in-person and hybrid events. Organizers adopting a business-as-usual approach going forward do so at their peril.

Read more on the Outsell Leadership Community Platform: Market Survey: The Return to In-Person Events Requires Tackling Gender- and Age-Specific Ambivalence to Them

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