Data is now the heart of marketing, and data management platforms (DMPs) have become a critical marketing tool. Because of their importance in today’s marketing stack, DMPs received nearly $2 billion in venture funding in the last decade and saw more than $2 billion in acquisitions. However, the market is now mature and fragmented — making it ripe for consolidation.
Mapping the DMP Landscape looks at what DMPs do, how they’re evolving, and the market forces and opportunities behind them. The report also identifies 37 DMPs, including major players Krux, Lotame, MediaMath, Oracle BlueKai, Xaxis, and SAP Exchange Media. It also identifies six emerging players to watch: Adbrain, Adform, Dstillery, PushSpring, Sojern, and TapFwd.
Outsell recommends strategies for media and information companies seeking to partner in this fast-moving and fragmented market, and identifies those companies that are likeliest to be acquired soon.
Why This Segment
Data Management Platforms
What Does a DMP Do?
Market Drivers and Disruptive Forces
6 to Watch
Tables & Figures
Figure 1. The Relationship of Ad Technology Elements
Table 1. Notable DMP Deals
Table 2. DMP Types