Mapping the DSP Landscape

$2,595.00

Author: Randy Giusto

Date: Nov. 7, 2017

Description

Programmatic ad buying redefined advertising and has contributed to the recent rise of demand side platforms (DSPs). But the opportunity this created appears short-lived. The DSP segment is now actively consolidating as data, media, and marketing technology companies chase Google, Facebook, and now Amazon.

Outsell’s Mapping the DSP Landscape report takes a close look at how DSP businesses are evolving and the forces driving this change. From $4.8 billion buys to smaller $10 million acquisitions, Outsell looks at this year’s notable DSP deals and reads the tea leaves to give you a better picture of how the DSP business will change, detailing potential buyers and the remaining independent players they’ll target.

This report is essential reading for those seeking to partner with or acquire demand side platform offerings, as well as investors and others who watch this space. Download it today for essential actions.

Contents

Why This Topic      

Methodology

Demand Side Platforms Overview

Market Dynamics 

DSP Consolidation

Adtech Empires

Competitive Landscape         

Future M&A

Potential Buyers

Potential Targets

Essential Actions   

Related Research  

Reports

Insights

About the Authors 

Figures

Figure 1. The Digital Advertising Technology Ecosystem

Figure 2. What does a DSP Do?

Tables

Table 1. Notable DSP Deals, 2016-2017

Table 2. The Rise of Empires

Table 3. DSP Types

Table 4. Top 10 Independent Adtech Vendors With DSPs and Other Businesses

Table 5. TAG Certified and MRC Accredited

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