Programmatic ad buying redefined advertising and has contributed to the recent rise of demand side platforms (DSPs). But the opportunity this created appears short-lived. The DSP segment is now actively consolidating as data, media, and marketing technology companies chase Google, Facebook, and now Amazon.
Outsell’s Mapping the DSP Landscape report takes a close look at how DSP businesses are evolving and the forces driving this change. From $4.8 billion buys to smaller $10 million acquisitions, Outsell looks at this year’s notable DSP deals and reads the tea leaves to give you a better picture of how the DSP business will change, detailing potential buyers and the remaining independent players they’ll target.
This report is essential reading for those seeking to partner with or acquire demand side platform offerings, as well as investors and others who watch this space. Download it today for essential actions.
Why This Topic
Demand Side Platforms Overview
About the Authors
Figure 1. The Digital Advertising Technology Ecosystem
Figure 2. What does a DSP Do?
Table 1. Notable DSP Deals, 2016-2017
Table 2. The Rise of Empires
Table 3. DSP Types
Table 4. Top 10 Independent Adtech Vendors With DSPs and Other Businesses
Table 5. TAG Certified and MRC Accredited