IDG’s One-Two Purchase Intent Data Punch: Neon and KickFire
IDG continues to build a walled garden in its efforts to get marketers to shift their spending away from B2B MarTech and data vendors. It’s a bold move as IDG reinvents itself as a data company.
Read more on the Outsell Leadership Community Platform: IDG’s One-Two Purchase Intent Data Punch: Neon and KickFire
Author: Randy Giusto
Date: September 20, 2021
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