IDG’s One-Two Purchase Intent Data Punch: Neon and KickFire

IDG continues to build a walled garden in its efforts to get marketers to shift their spending away from B2B MarTech and data vendors. It’s a bold move as IDG reinvents itself as a data company.

Read more on the Outsell Leadership Community Platform: IDG’s One-Two Purchase Intent Data Punch: Neon and KickFire

Author: Randy Giusto

Date: September 20, 2021

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IDG continues to build a walled garden in its efforts to get marketers to shift their spending away from B2B MarTech and data vendors. It’s a bold move as IDG reinvents itself as a data company.

Read more on the Outsell Leadership Community Platform: IDG’s One-Two Purchase Intent Data Punch: Neon and KickFire

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