Education, Training & Human Capital Management 2016

Author: Kate Worlock

Date: September 19, 2016



Evolution and convergence in the education, training, and human capital management (HCM) markets, largely driven by technology disruption, continues to widen Outsell’s coverage of this market, now sized at $142.9 billion in 2015, representing 9.2% of the global information industry. With a forecasted CAGR of 4.5% for the marketplace as a whole for 2013-2019, where do opportunities exist and who’s disrupting each segment?

Education, Training & Human Capital Management 2016 includes a detailed analysis of the market trends, performance, competitive dynamics, and segment growth from each major category, including:

  • Teaching & Learning Solutions
  • Education Management Solutions
  • HR Services & Solutions
  • Corporate training

Top disruptors include busuu, CogBooks, FutureLearn, IBM Watson, TES Global, Remind, Schoology, ExecOnline, General Assembly, Udacity, Entelo, HireVue, Glint, Pluralsight, Saberr, and TalentPool.

To create revenue in this marketplace, Outsell recommends vendors, investors, and technology and service players understanding their users, harness the right data, demonstrate ROI, and facilitate the right integration for their solutions.


We base the information in this report on a comprehensive and rigorous methodology Outsell developed. This methodology provides financial estimates for the overall market, for appropriate markets within the overall segment, and for specific companies in the ecosystem. Revenue is analyzed several different ways, including both retrospectively in terms of historical trends and prospectively via Outsell’s market forecast. We provide growth rates, market share, and, where possible, geographic, revenue source, and format (print versus digital) splits for leading companies within the space. Outsell methodology starts with its database of over 8,000 global media and information companies worldwide. These firms are assigned to all appropriate segments in which they operate.

Outsell uses all publicly available information and its own insight and research with the companies themselves to size each player in the space. We size public companies primarily on their reported results, though we also apply Outsell analysis to further segment and align their revenues according to Outsell’s industry segmentation. We size private companies using the best available information on each company, augmented by our own primary research.

For each market segment, we identify the top 10 largest players in the space (by revenue) in a table. Those companies that derive revenue from multiple segments have their revenue allocated by segment. Only the portion of a provider’s total revenue that is attributed to the subject segment is identified under that company for that segment. The sum of the various segment revenues for a provider equals the company’s total reported/estimated information industry revenue.

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