Demand for brand and product research and measurement services is on the rise as customer experience and emotional marketing capture more and more marketer attention. At the same time, volatility across the largest players in this market is at an all-time high: All but one of the major players are either up for sale or tapping private equity for much-needed capital to jumpstart growth. Who will win and why?
Outsell uses all publicly available information and its own insight and research into the companies themselves to provide revenue estimates for each player. Outsell sizes public companies primarily based on their reported results and private companies using the best available information on each company, augmented by primary research. As part of this analysis, Outsell conducted on-the-record briefings about company strategy, platforms, and go-to-market solutions as well as secondary research to identify major product and service announcements and key partnerships.
Table of Contents
Why These Companies?
Companies at a Glance
Market Dynamics Driving the Competitive Context
How Well Are the Companies Doing?
Who Will Win and Why?
Essential Actions for Nielsen, Kantar, Ipsos, GfK, and IRI
Essential Actions for Other Competitors
About the Author
List of Figures
Figure 1: Market Dynamics Comparison
List of Tables
Table 1: Companies at a Glance
Table 2: Market Dynamics Comparison
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