Company and contact information is the fuel that drives modern sales and marketing. In the last decade, the number and variety of data sources has exploded. Meanwhile, venture capital has funded a wide array of analytical and workflow tools for sales and marketing teams.
Our report, Company and Contact Information — Moving up the Value Chain, examines the forces driving commoditization and differentiation in the market, as well as the collision of company and contact information with B2B media. As a result, contact vendors, lead management, data management, predictive analytics, and sales acceleration vendors are increasingly competing in each other’s markets.
What forces are driving this highly competitive market? Be in sync with market trends, provide more value to your data, and differentiate yourself with this essential report.
This report brings together Outsell’s quantitative research and 35 interviews with information services vendors. Our daily interaction with executives in the information industry and analysis of products and services we conduct as part of our research and advisory services further supports this research.
This study draws on findings from our data assets, including 4.5 million data points captured from 11,600 advertisers over 10 years along with profiles of more than 8,900 industry firms that create, aggregate, manipulate, and distribute information. It leverages our annual Advertising and Marketing Study, which guides our insights into consumption, trends among advertisers and marketers, and spending.
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