Company Analysis – ZoomInfo

Author: Randy Giusto

Date: November 19, 2019


DiscoverOrg’s access to ready capital enabled it to quickly build a platform to collect and manage deep company information data while it made small acquisitions along the way to capture additional technology and data assets. Its acquisition of ZoomInfo, however, redefines the company, provides it an opportunity to rebrand itself, and creates a new platform that raises the stakes for other Company, Contact & Personal Information providers.



Outsell’s Company Analysis reports feature a matrix that analyzes and compares the company to other competitors in its space based on company performance and company potential metrics. This matrix is the center point of the report. The approach and elements used to develop scores, outlined in the Company Ratings section of this report, along with briefings with the subject company and its competitors, help form the basis of our final analysis.

In this report, Outsell refers to “the combined company” and “the new ZoomInfo” as the acquisition of ZoomInfo by DiscoverOrg and the subsequent rebranding as ZoomInfo. Pre-acquisition, we refer to both companies separately.


Outsell Inc. Company Analysis - ZoomInfo


Table of Contents

Why This Company

Key Takeaways

Current Market Dynamics

Current Positioning

The New ZoomInfo at a Glance

Competitive Setting

Company Ratings

Essential Actions for ZoomInfo

Related Research

About the Author

About Outsell


List of Figures

Figure 1: ZoomInfo Ratings Matrix


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