Company Analysis – Cision

Author: Randy Giusto

Date: January 11, 2019


Cision continues to have access to capital to expand geographically and invest in technology to solidify its market-leading position. Building in more platform functionality and creating linkages to marketing clouds will firmly embed it into more enterprise communications organizations. This will bring more PR professionals into the world of digital marketing, making Cision an eventual acquisition target itself in the eyes of Big MarTech.

Outsell Inc. Company Analysis - Cision

Table of Contents

Key Takeaways

Current Market Dynamics

Current Positioning

Cision at a Glance

Competitive Setting

Company Ratings

Essential Actions for Cision

Outsell’s Bottom Line

Related Research

About the Author

About Outsell

List of Figures

Figure 1: Cision Ratings Matrix

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