Company Analysis – Cengage

Author: Kate Worlock

Date: January 15, 2019


Cengage, like its competitors, has experienced declining revenues in its core US higher education business over the last few years. However, there are now indications that the downturn is plateauing and that new business models — like the Cengage Unlimited all-you-can-eat model — will not only drive growth but also help to transform the fundamental shape of the business.

Outsell Inc. Company Analysis - Cengage

Table of Contents

Key Takeaways

Current Market Dynamics

Current Positioning

Cengage at a Glance

Competitive Setting

Company Ratings

Essential Actions for Cengage

Outsell’s Bottom Line

Related Research

About the Author

About Outsell


List of Figures

Figure 1: Cengage Ratings Matrix


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