Bloomberg BNA has not taken as much market share from the leaders as many expected it would when Bloomberg acquired it in 2011. However, as conventional research technology and content become more commoditized, alternative opportunities arise to offer new tools that leverage new technology, such as AI document analytics and voice-based search assistants. With a completely new leadership team, now is an exciting time for Bloomberg BNA to take a fresh look at its various markets, pursue underserved professional segments, and launch pioneering new products.
Table of Contents
Current Market Dynamics
Bloomberg BNA at a Glance
Essential Actions for Bloomberg BNA
Outsell’s Bottom Line
About the Author
List of Figures
Figure 1: Bloomberg BNA Ratings Matrix
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