Company Analysis – Bloomberg BNA

Author: Hugh Logue

Date: January 23, 2019


Bloomberg BNA has not taken as much market share from the leaders as many expected it would when Bloomberg acquired it in 2011. However, as conventional research technology and content become more commoditized, alternative opportunities arise to offer new tools that leverage new technology, such as AI document analytics and voice-based search assistants. With a completely new leadership team, now is an exciting time for Bloomberg BNA to take a fresh look at its various markets, pursue underserved professional segments, and launch pioneering new products.

Outsell Inc. Company Analysis - Bloomberg BNA

Table of Contents

Key Takeaways

Current Market Dynamics

Current Positioning

Bloomberg BNA at a Glance

Competitive Setting

Company Ratings

Essential Actions for Bloomberg BNA

Outsell’s Bottom Line

Related Research

About the Author

About Outsell


List of Figures

Figure 1: Bloomberg BNA Ratings Matrix


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